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Jean Phillippe photo "WebWhile has opened up the online US market for us. We went
from a few sales to having daily sales from N. America within 1 month of launching our new site. This is a tremendous achievement considering that OPTENET just launched its US offices. We will definitely continue our partnership with WebWhile and extend it to additional products."

Jean Philippe Fortier
Marketing Manager Optenet S.A.

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Case Study: Optenet S.A. Parental Control Software / Internet Content Filter

The Challenge
This Spain-based Internet security software company is a market leader in Europe but the US remained a completely untapped market, despite the company’s website appearing in English and having been online for years. Optenet was aware that the US represented a tremendous opportunity for online sales and chose to cooperate with WebWhile to gain access to millions of potential customers and optimize their approach.
Screen Optenet
The Optenet S.A corporate site: the website is directed at 4 distinct audiences and is confusing for the average consumer. The purchase mechanism is not user friendly nor suitable for many buyers.

The Solution
WebWhile Inc. joined forces with Optenet S.A. to establish a strategy for penetrating the US and strengthening the company’s overall global presence in the home market. The decision was to build a new website, focused on the home consumer and on providing a positive user experience.
A new identity was developed and the site was designed to provide consumers with confidence and an easy way to try and buy the product.
Screen Optenetpc
The new Optenet PC site: Focus is on the home market. It includes clear messaging, smart navigation, and an easy and credible purchasing system.

The Method
First we surveyed the current online market situation to decide the best strategy for capturing market share.

  • Site design concept to meet strategic goals.
  • Focus on drawing relevant traffic and sales conversions.
  • E-commerce infrastructure set up for smooth purchase process and efficient backoffice for
         management of site sales and marketing activities.
  • Establish links to the site.
  • Partnerships with major software download sites established.

  • The Results
  • In first 4 months of launch: over 10,000 recorded downloads.
  • Sales started from the FIRST day and after 1 month established a steady pace with sales
         transacted on a daily basis.
  • Averaging 3,000 unique visits/ month in first 4 months.
  • 6 month sales target reached within 4 months.
  • Sales quadrupled from month 1 to month 2 and continue to increase each month.
  • Ranking examples:

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