 |
| |
 |
| |
 |
 |
|
|
 |
| |
 |
"WebWhile helped us to understand that we needed more than SEO services. We needed to understand how to reach a very specific target audience and now our website is focused on doing that . . ."
Ron Sacher
CEO, Impliant Ltd.
|
|
 |
|
|
|
|
|
|
 |
 |
|
|
|
 |
Case Study: Recruiting Patients for Clinical Trials - Online |
|
|
|
Impliant is an Israel-based medical device company with a revolutionary spinal implant. They have a network of surgical centers throughout the US where they are performing their FDA clinical trial tests. The centers are spread out geographically and not associated with one another. Getting surgeons and staff to recruit patients in the midst of busy schedules and the cost to hire patient recruiters was making patient recruitment a particular challenge. Impliant, already a WebWhile client, presented us with the dilemma to see if there was anything that could be done online.
|
|
|
 |
|
|
The Impliant Ltd. corporate site: the website is directed towards medical professionals. Since there is no need to market directly to patients, there is minimal patient information included.
|
|
|
|
WebWhile proposed to Impliant management to launch a geographically targeted Internet campaign for patient recruitment. The idea was to reach out to potential candidates with the medical conditions that the Impliant device targets, bring them to the site to learn about the clinical trial, qualify them and get them to leave their footprint, for later follow up by the Impliant team.
|
|
|
 |
|
|
A landing page was designed specifically to address patients who may qualify for the They are readily funneled towards submitting a questionnaire and their contact information
|
|
|
WebWhile launched an online campaign that targeted patients with the type of spine conditions that Impliant's device could address. The campaign was geographically limited to those cities in which Impliant was running their clinical trials. Here is what we did:
Identified how the target audience searches the Internet.
Achieved visibility with that audience online
Drove the relevant audience to the site via Google Adwords and organic search.
Captured their interest and compelled them to provide the information required by Impliant staff to qualify and follow up for the trials.
|
|
|
|
Within 6 months 1,000 qualified patient candidates in the geographic targets were delivered at a fraction of the cost of any traditional patient recruitment program.
|
|
|
|
