First it was Panda, now it’s Penguin. Google is certainly keeping us Digital Marketers on our toes. I see the recent changes in search as a welcomed change. I’ve been planning for this since the beginning actually – delivering value.
And here is what I don’t get now – how come all the SEO [...]
Fresh: Use fresh ingredients. Try not to use content from the back of the fridge. Substance: Don’t leave your audience hungry and wondering, “where’s the beef?” Real substance is a must. Don’t serve fluff. Seasoning: Add the right amount of spice to your content. It should be [...]
Here is a question I bet every Digital/Internet/Online marketing consultant is asked constantly: How much will an Internet marketing program cost me?
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It used to be a much simpler world for Marketers. We use to show long term tactical plans. We would set up long term goals and define the activities needed to achieve those goals – annual budget, quarterly activities plans, etc.
If your online marketers work like that today, it’s a big problem and you [...]
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SMX Israel 2012 was sold out. The sessions were packed with a local crowd hungry for information about the latest trends, insights and tools for SEO, PPC and SEM. I attended lots of great lectures, some were even controversial and cutting edge.
For those who could not make it and don’t have the time [...]
Google recently released the “Google Freshness Update”. This is about the freshness of content — the kind of content that we have come to expect in today’s fast-paced mobile digital world. We want it fresh out of the oven. A Tweet from an eyewitness to a train crash that just occurred – that’s Fresh. [...]
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We are getting closer to launching TheMakingsofMe.com new website and social activities.
Testing your DNA to discover cool facts about what you are made of, is not so trivial. There are lots of misperceptions about what DNA testing is and can reveal about an individual. Some people think it’s about [...]
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It can be very awkward: A few days ago someone I know posted on Facebook that after years of struggling with illness, his father died. He got 3 likes. Did they LIKE the eulogy? Were they trying to show support for their grieving friend? Or maybe they actually LIKED the fact that the old bastard [...]
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