It used to be a much simpler world for Marketers. We use to show long term tactical plans. We would set up long term goals and define the activities needed to achieve those goals – annual budget, quarterly activities plans, etc.
If your online marketers work like that today, it’s a big problem and you [...]
SMX Israel 2012 was sold out. The sessions were packed with a local crowd hungry for information about the latest trends, insights and tools for SEO, PPC and SEM. I attended lots of great lectures, some were even controversial and cutting edge.
For those who could not make it and don’t have the time [...]
Google recently released the “Google Freshness Update”. This is about the freshness of content — the kind of content that we have come to expect in today’s fast-paced mobile digital world. We want it fresh out of the oven. A Tweet from an eyewitness to a train crash that just occurred – that’s Fresh. [...]
We are getting closer to launching TheMakingsofMe.com new website and social activities.
Testing your DNA to discover cool facts about what you are made of, is not so trivial. There are lots of misperceptions about what DNA testing is and can reveal about an individual. Some people think it’s about [...]
It can be very awkward: A few days ago someone I know posted on Facebook that after years of struggling with illness, his father died. He got 3 likes. Did they LIKE the eulogy? Were they trying to show support for their grieving friend? Or maybe they actually LIKED the fact that the old bastard [...]
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What should I blog about?
Ever since content took center stage in SEO and online marketing strategy, I am repeatedly asked by marketers how to come up with ideas for good blog posts. Last night, when someone asked me this question for the millionth time, I had a déjà-vu. I was back [...]
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This week is my birthday. I’ll be somewhere in my mid 40’s. It is also my 20th anniversary in marketing. Back when I was starting out , I was introduced to the latest trends and technologies — buzz words like “direct marketing”, Mailers (as in actual paper snail mail), TV spots. We spent our time on [...]
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A client asked me this week if I think it’s a good idea for them to extend their Google Pay Per Click (PPC) Adwords to run on additional non-search networks. So My answer? Definitely not yet!
Google explains that they are using contextual signals that help predict which ads are likely to be relevant to you.
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