Sales Message, Layout, Design, User Experience, Search Engine Visibility, Credibility . . . All of these elements and more must be taken into consideration when building your online presence! But it is very rare, even on today’s “mature” Internet, to find many sites that even begin to approach succeeding to reach this balance. And you may be surprised that i am saying this but, it actually is due to a lack of trying. That’s right — all those marketing directors, Marcom experts, VPs of Business Development . . . None of them are even trying to reach this balance because they simply are not aware of how important it is for their businesses. They still don’t recognize the value and the importance of establishing the right online position for their organizations. But that is good news — because it’s not because it is too hard to achieve this balance. It merely involves getting focused and making the effort. And anyone reading this has the ability to get there.