So Dror bought the digital video camera and a nice tripod and we are in the movie-making business. Well, not exactly, but we have the basics and are wasting no time in getting started. Since we want to start churning out videos that will provide valuable information to our audience and will help promote WebWhile as a company, we are not considering bringing in a professional film crew.  We envision creating one or two videos each week - doing it with a professional production company would not only be costly, it would require dedicating too much time to something that, after all, we are offering to you for free.

Today was the first shoot. Most of our time was spent finding the best lighting - or more accurately, the least bad lighting. We quickly discovered that we need to invest in some portable lighting. Dror looked good, made a nice clip and now we are off to the editing room. We already know we need to invest in a microphone, some more PC memory to handle the editing and special effects, etc. And step by step, we will get there. For now, we will share the details of our journey with you. After all, if you are one of our clients, we may be planning to send you down the same path. But we will first experience the bumps and twists for you. Trust me, this is all going to be worth (web) while — Internet Marketing without video capability will soon be considered like bread without butter - dry, boring and only acceptable when you are really, really hungry.