For Internet marketing results, don’t take the quiz, make your own

What are the most popular apps on Facebook? Not sure yet? Here is a small hint:

• Am I slow?

1. always
2. sometimes
3. never

• Do I know my marketing stuff?

1. I rock
2. sometimes
3. I stink

No need to do the math. You just need to add a Quiz to your website and start seeing everyone and his grandmother starting taking the Quiz and even more important, perhaps, see them all link back to your site from their articles, web pages, emails, Tweets, blog posts . . . The next thing to do is upgrade the quiz and add it to a social media app.

Do you put your toilet paper face up or face down? Who is your favorite dwarf? Which MJ (Michael Jackson or Michael Jordan) are you more like?

People are amazed at how so many, silly quizzes grab the attention of thousands, if not millions. I say, why ask why, just join the fun and enjoy the results. For a medical wellness project we are working on, we developed  a cool Sleep Well Quiz and even cooler Eat Well Quiz. The uniquely designed quizzes are riding on Drupal CMS, were graphically implemented in the most professional way by Inbal Mizrahi from Studio Cat & Dog and programmed by Linnovate . These online health quizzes have quickly become killer website magnets for the Aviisha site.

The challenge was to strike a balance between providing medical information on a boring, complex subject – sleep apnea and nutrition while keeping the content fun and attractive. Since fun is the ultimate growth engine for anything online, we need to make the process slick yet fulfill the user’s self curiosity drive. Take a look at the eat well quiz and the sleep well quiz for inspiration and medical information. Maybe you’ll learn something about yourself, realize you need to see a doctor or will just enjoy learning a little.