Should you ignore 43.2 billion searches ?

Microsoft’s Bing Search Engine is catching up but Google is still the king of search responsible for 2 out of every 3 searches done anywhere on the web.


The latest search market report from Comscore shows a staggering increase in total number of searches conducted in 2009 on search engines compare to the total number of searches conducted during 2008. One interesting factor to keep in mind is that while the 87.8 billion searches account for 66.8% of the global search market, 33.2% of the market total a 43.2 billion searches that are not being executed on Google and too often are being ignored by web marketers.

Yahoo, Bing and even the Chinese search engine Baidu, as well as other smaller search system, mobile devices and mapping quarries, all need to play an active roll when relevant in your SEO efforts. The rise of total searches done in these often SEO neglected search engines, present an opportunity in gaining visibility by optimizing and advertising of businesses on these frontiers.