Ever since I started banking at Bank Hapoalim (and regret the day), I wanted to write this post. I am in the habit of typing in the site URL without the www. But every once in a while, I run into a site that won’t come up without it. Usually I just add it without thinking twice, but in the case of Bank Hapoalim, everything annoys me, so the fact that they don’t correct this issue after so many years, is a good reason to complain about their stupidity.
Most of you probably never thought about this issue much or know it even is an issue. But it can be important for several reasons.

First of all, it just looks bad for a potential customer or existing customer to type in:

“yourbank.com” and get Oops! Google Chrome could not connect to yourbank.com
Did you mean: www.yourbank.com
?

Second, you might be losing visitors who think they have the wrong spelling or URL.

Third, it’s SEO basics to make sure that you are using only one URL – with or without the WWW and redirecting one to the other. You’ll hear arguments for both sides — with www looks more professional, without www keeps it shorter . . . But what is important is that BOTH should work and be transparent to the visitor.

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