Digital Marketing
Years of Digital Marketing leads us to reveal some Interesting and useful insights. Get the real scoop from the front lines.
Online in Israel
The Israel Internet market is a unique animal. Learn about how we handle it and what you need to know to survive and succeed.
Digital Medical Marketing
The most conservative and regulated industry is going digital and we are at the forefront of the developments.
Posts by: Dror

Even if you are not a basketball fan, you know what March Madness is. You may even know about some of the incredible upsets there have been in the 2012 NCAA tournament. It’s been a crazy end to a great season with so many surprises and unpredictability. It seems that being number one does not [...]

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Here is a question I bet every Digital/Internet/Online marketing consultant is asked constantly:  How much will an Internet marketing program cost me?

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A client asked me this week if I think it’s a good idea for them to extend their Google Pay Per Click (PPC) Adwords to run on additional non-search networks. So My answer? Definitely not yet!

Google explains that they are using contextual signals that help predict which ads are likely to be relevant to you.

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Doing business in Israel can be tough, even when you are an expert. But why get frustrated and mad? Relax and enjoy the challenge, because when you do win a contract, it’s that much more satisfying. For me, it’s like a game. In fact, now you can play too. Announcing, the official Israel Marketing Consultant Game [...]

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Like mushrooms after the rain, Google+ buttons are springing up all over the web. You will usually find them next to Facebook and Twitter buttons, sometimes before the content, sometimes after the content or even both. In some cases, Google+ is used in place of the social media sharing buttons. On some sites it [...]

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A few months ago, I wrote a a post on what I predict will be the next big thing in online marketing. The feedback was amazing and the post circulated around the web for weeks. It still brings traffic on a daily basis. The post predicts the upcoming trends we see online right now.

Last week , [...]

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Let me start by telling you what your Grandma is NOT doing this summer. She is not sewing you a sweater.  She is not playing bridge at the club, and she is not even baking a casserole. She is way too busy for that kind of stuff.

 

In fact, if your Grandma is [...]

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Uri tagger is a great guy and technology visionary. He also knows open source really well. After all he is a partner at Code Oasis, a leading open source software house. The other day we’ve exchanged emails on a temp website needed for a new, extremely cool project we’re both involved [...]

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Early this month, the Google Webmaster team shared some telling insights into their recent  search algorithm update, known as “Panda” via their blog .” According to Google, the update affected about 12% of websites, causing a change in ranking and a massive tsunami of noise and speculations amongst online marketers. Google’s change was an [...]

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You think slavery in Egypt was bad? After giving and getting service in Israel for two decades,  here is my SHORT list of the top plagues of doing business in Israel.

1.       Shotef Plus . . . We will pay you (after you email us, call us, beg us and remind us. And an occasional threat may [...]

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