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Posts by: Sheryl

So Rand Fishkin of SEOMOZ took time to get around to this since Google’s Panda update of March, but now he has zoomed in and explained the key elements to successful SEO in this decade – actually to successful websites. Or at least for the remainder of 2011! If [...]

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The My Better Side Facebook app adds another dimension to a Facebook profile. Facebook users can start adding the things that they like and that have contributed to their “better side”. As they type in items – from books to music to places to charities and people, the app automatically finds those items and [...]

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XKCD comic used by Creative Commons license

 

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It’s a fascinating debate.  We are all patients at one time or another so it concerns us all. 80% of us go online to find health related information. Doctors no longer look surprised when their patients are able to recite medical protocols or describe experimental procedures they want to consider.

As a patient, I feel [...]

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The growing trend in the sharing of medical data via social media can not be ignored. The most private details of our lives are getting shared – either we do it ourselves or someone else is doing it for us, but the data is out there for the world to see . . . [...]

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A recent story in the New York Times told the story of how the giant retailer, JC Penney fell victim to a Google cleanup campaign. It came to light that JC Penney was using some questionable tactics to improve its ranking for many keyword search terms in the Search Engines. [...]

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Everyone knows Wikipedia. Barely a Google search can be made without a wikipedia entry showing up in the top 10 results. A search for Microsoft and there it is -the 8th result is the Microsoft entry in Wikipedia. Search for the Mayo Clinic and Wikipedia is right there in the middle of the first page [...]

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If your doctor told you he would research potential cures to your illness on Facebook or Twitter, you’d probably be out the door before he finished his sentence. But the fact is, that social media may play a major role in the direction healthcare takes in the years to come and rightfully so. Here at [...]

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I’ve been following Lee Aase for a while now. Lee is the Social Media manager for the Mayo Clinic. Actually, he is the the Director of the Center for Social Media at Mayo. Now you can understand he is not just Tweeting and blogging and that the Mayo Clinic takes their social media presence seriously [...]

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Every Page is Your Homepage

On November 24, 2010 By Sheryl

Traditional website design presumes that we can manage our users’ experience on our site. The user arrives to the homepage and navigates to where he wants to go. But most people arrive to your site via search. That means that many of your website visitors are going to land on a page INSIDE your site [...]

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