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Posts by: Sheryl

I was thrilled today when I heard about the new book, “A Nation Under Stress”. Working in the  high stress digital marketing industry, in  high stress Israel, in a family that has been under unusual stress, I spend a lot of time thinking about . . .  stress. That [...]

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I recently ran into a Case Study on Marketing Sherpa about a well known Israeli software company that went through a re-branding campaign. One fact that they were boasting about stood out for me and I decided to take 5 minutes to examine it. There were [...]

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Are SE Ranking Reports passé?

On December 26, 2012 By Sheryl

 

The hot topic on the SEO forums today is whether the SEO profession has actually moved beyond the need to track or even know anything about keyword ranking — you know, the very reason that most companies hire SEO experts — to improve their keyword ranking. Frankly, I find the discussion ridiculous because the [...]

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So Rand Fishkin of SEOMOZ took time to get around to this since Google’s Panda update of March, but now he has zoomed in and explained the key elements to successful SEO in this decade – actually to successful websites. Or at least for the remainder of 2011! If [...]

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The My Better Side Facebook app adds another dimension to a Facebook profile. Facebook users can start adding the things that they like and that have contributed to their “better side”. As they type in items – from books to music to places to charities and people, the app automatically finds those items and [...]

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XKCD comic used by Creative Commons license

 

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It’s a fascinating debate.  We are all patients at one time or another so it concerns us all. 80% of us go online to find health related information. Doctors no longer look surprised when their patients are able to recite medical protocols or describe experimental procedures they want to consider.

As a patient, I feel [...]

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The growing trend in the sharing of medical data via social media can not be ignored. The most private details of our lives are getting shared – either we do it ourselves or someone else is doing it for us, but the data is out there for the world to see . . . [...]

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A recent story in the New York Times told the story of how the giant retailer, JC Penney fell victim to a Google cleanup campaign. It came to light that JC Penney was using some questionable tactics to improve its ranking for many keyword search terms in the Search Engines. [...]

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Everyone knows Wikipedia. Barely a Google search can be made without a wikipedia entry showing up in the top 10 results. A search for Microsoft and there it is -the 8th result is the Microsoft entry in Wikipedia. Search for the Mayo Clinic and Wikipedia is right there in the middle of the first page [...]

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