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A client asked me this week if I think it’s a good idea for them to extend their Google Pay Per Click (PPC) Adwords to run on additional non-search networks. So My answer? Definitely not yet!
Google explains that they are using contextual signals that help predict which ads are likely to be relevant to you.
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Continue Reading →So Rand Fishkin of SEOMOZ took time to get around to this since Google’s Panda update of March, but now he has zoomed in and explained the key elements to successful SEO in this decade – actually to successful websites. Or at least for the remainder of 2011! If [...]
Continue Reading →It’s a fascinating debate. We are all patients at one time or another so it concerns us all. 80% of us go online to find health related information. Doctors no longer look surprised when their patients are able to recite medical protocols or describe experimental procedures they want to consider.
As a patient, I feel [...]
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Everyone knows Wikipedia. Barely a Google search can be made without a wikipedia entry showing up in the top 10 results. A search for Microsoft and there it is -the 8th result is the Microsoft entry in Wikipedia. Search for the Mayo Clinic and Wikipedia is right there in the middle of the first page [...]
Continue Reading →A panel on the future of apps and mobile with Hugo Barra, the Google executive in charge of mobile platforms; Christian Hernandez, Facebook’s head of international business development; Ilja Laurs, founder of cross-platform app store GetJar, and Raoul Roverato, in charge of new growth businesses at Orange.
No, the web is not dead, [...]
As part of an Internet Marketing project we are doing for a medical device company, I took on working on the SEO for their German website. I don’t speak German (well, I can count to 10 and recite the dialog I learned in 6th grade about someone studying in Heidelberg).
Admittedly, this was a little [...]
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