Internet Marketing
Years of Internet Marketing leads us to reveal some Interesting and useful insights. Get the real scoop from the front lines.
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Striking Balance

On May 15, 2008 By admin

Sales Message, Layout, Design, User Experience, Search Engine Visibility, Credibility . . . All of these elements and more must be taken into consideration when building your online presence! But it is very rare, even on today’s “mature” Internet, to find many sites that even begin to approach succeeding to reach this balance. And you may [...]

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When clients come to us about “SEO” I find that many of these companies are not there yet. They want to be number 1 on Google and to see their site traffic skyrocket. But often they forget about the basics – about building a compelling experience for their visitors, about ensuring that they capture some [...]

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Video clip Exercise

On February 7, 2008 By admin

Some people called my production “infantile,” but I found the process of producing video clips to be one of the better ways of delivering a marketing message to the masses.

It was a fun and effective exercise. And no, we haven’t seen any real results yet in terms of growth of traffic and sales (I [...]

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What do we do?

On November 9, 2007 By admin

Lately, I’ve been talking to a lot of potential clients that know they need to be well established online, but have absolutely no idea what that entails (lately, our high search engine ranking for particular terms is generating some great leads, especially in Israel!). So I’ve been doing some basic educating. It’s good [...]

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You know that business is good when you can smile while you are writing checks. While we are still in a beta phase, the first payments are going out today for the Optenet PC Web Filter affiliate program. We have found some terrific partners to work with. The nature of the product naturally [...]

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In the pre–multimedia Internet era, it was was easy- you just looked at page views, unique visits and demographics. But all of that is changing now . . . and at lightning speed.  Read how Internet TV and web 2.0 applications are reshuffling the rules of engagement.

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Web Architects?

On April 19, 2007 By admin

I can’t believe I did not post for such a long time. Shame on me! But it is all for a good cause — for our wonderful clients who need us more than we apparently need ourselves. Does that make sense? I actually appreciated a site I ran into the other day by a design [...]

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Why have a website?

On January 17, 2007 By admin

You have a site. You may have even spent a lot of money on developing it, revising it, maintaining it. But have you ever sat down and really thought about why you have it and what you want to accomplish from your online presence? I am always shocked at how many companies forget to pass [...]

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I love when I can see immediate results from my efforts. I assume most people are like that. So I was thrilled when I found that a site I was working on suddenly jumped into the search engine rankings – from out of nowhere. No, it was not magic – it was the sitemaps I generated, [...]

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Internet Marketing Talk

On December 20, 2006 By admin

Listen what happens when Sheryl and Dror reflect early in the morning about Internet Marketing – The naked truth of the business.

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