Internet Marketing Blog » שיווק בוידאו

Social Media, is it a Fab ?

admin — Thu, 20 Aug 2009 06:13:32 +0000

If you still think that social media is a fab, you must see this video

Click here to view the embedded video.

Medical Wellness Online Video- What’s on clip 4 ?

admin — Wed, 27 May 2009 12:56:42 +0000

We’ve been working with the AVIISHA Medical Wellness Institute of Los Angeles that specializes in weight loss program, sleep apnea and variety of health related issues. As prevention takes central stage in the health and medical disciplines, we hear more and more about the concept of wellness. We thought that video clips would be one of the better tools to communicate efficiently what the Aviisha institute is all about. We’ve hired Video Builders, a savvy video production company in Los Angeles, to help us create online video clips. While shooting the first 3 clips, we’ve started to think of what would be on clip 4 that will capture and explain the concept of medical wellness.

We were all on a coffee break. I happened to have my cam coder handy. What came up was very cool and I am happy to share this uncensored, real, behind the scenes monolog by Alaazar Yinbal (Lazi), the CEO of AVIISHA, unique view on the concept of wellness.

Accountability Marketing

admin — Wed, 04 Mar 2009 15:01:42 +0000

בברוטו מדובר בטיסה של קרוב ל20 שעות לכל כיוון.עכשיו בדרך חזרה, את התחושה ברגליים איבדתי בערך כשעתיים ביציאה מקליפורניה. אם הפרויקט הזה יתפתח כפי שכולם מקווים מדובר במאות שעות טיסה טראנס אטלנטיות. הפרדוקס הוא שלמרות שמדובר בפרויקט רפואי אני מרגיש פיזית גמור. אני אתנחם בעובדה שהפעם, בניגוד להרבה מיזמים עסקיים, מדובר בפרויקט שהצלחתו תעזור להציל אנשים רבים (פרטים בקרוב).

טוב, נגיד שאני ציני בדרך כלל, ברור שכן, אנשים הרי מודעים לעינייני שמירה על בריאות, תזונה אורך חיים תקין. אבל לפעמים כשמסר חד, מדויק ונוגע ברגש הנכון הוא גם אפקטיבי.

כשמדובר במיזמי B2B לשוק האמריקאי אז אין ספק שהוידיאו משמש ככלי העיקרי להעביר את המסרים האמוציונאליים באפן האפקטיבי ביותר. כמו הרבה דברים אחרים בקליפורניה העסק הרבה יותר קיצוני. מנהל הפרויקט אמר לי שבוידיאו, כמו במערבון If you want to shoot, shoot, don’t talk.

הנה דוגמא לקליפ שממחיש את העוצמה והדיוק של לחיצה על הרגש:

Click here to view the embedded video.

למה הקליפ כל כך אפקטיבי? אם בוחנים אותו מקרוב העקרונות של הקליפ כוללים:

חזרה – יש דברים שכנראה לא משתנים כמו חזרה, הם פשוט חוזרים על עצמם עד שהמסר נדבק בדבק אפוקסי.
דיוק- הפריטה על הרגש נעשית בטון הנכון ובמינון הנכון. ההומור ממתן את השמאלץ, המוסיקה מכניסה פומפוזיות מעודנת ותחושת רשמיות.
פרואקטיביות – מדובר בתהליך גיוס שרוכב על הזרם החדש בארה”ב, כריאקציה לתרבות הסופרסייז מי, נדמה שהחברה האמריקאית מביטה לעצמה היום במראה ולא כל כך אוהבת את מה שהיא רואה ומנסה לגייס את תושביה לקום ולקחת אחריות ובאפן אקטיבי לתרום לשינוי.

השינוי הנ”ל פותח הזדמנויות למשווקים שישכילו להתאים את המוצרים והמסרים שלהם בהתאם לתהליכים בחברה האמריקאית וירכבו על הגל הבא שישטוף את העולם המערבי ותעזרו לי לתרגם לעברית את המילה הבאה כי עוד לא נמצא לה שם, יישום או שימוש בארץ –accountability .

שנה טובה הכל דבש

admin — Mon, 08 Sep 2008 06:09:52 +0000

הסרטון צונזר עקב תגובת הקהל

בשנה הבאה ננסה להשקיע יותר, מבטיחים

ועד אז לא נשלח לכם שום דבר עם קשקשתא או חביתוש

או אחת מהברכות המעצבנות האלה שנפתחות ממש לאט

שכאילו אומרות

I have Powepoint and a pointless power to bug you, annually

וכבר שנים לא ממש חמודות

בכל אפן

שתהיה לכם שנה טובה

takchles talks about the freemium model

admin — Wed, 25 Jun 2008 09:09:26 +0000

I really believe that there is nothing as powerful as video to deliver a message. I keep telling my clients that they have to muster the video tool of communications. But first, I need to experiment and understand the essential of this medium. Remember how Power point presentations use to be a big deal to make? Video is really so much more direct and soon to be available. We are tottaly exposed to this language, so it’s only a matter of time until we’ll main stream it into our marketing mix.

I got some really good tips from some of you after the “humus and SSL .” Most common feedback was “don’t worry too much about the quality, just get more clips out there. So this time I decided to go pretty far with the expertizing idea by creating a tip giving voice called “tachles” talking about the freemium business model. Now, I know there is a lot to talk about and the goal of the clip was to only touch the issue on the surface and to provoke you to talk to us if youwish to explore the freemium model further. This one was a lot of fun to make together with my daughter and friends. I have 2 more tahkles clips in the oven.

Click here to view the embedded video.

FREEMUIM תכלס על

Take a look at it and please send me your thoughts and feedbacks about the concept.

WebWhile Goes Video

admin — Mon, 09 Jun 2008 12:12:26 +0000

Dror did it. In a less than 2 weeks, bought the equipment, defined the concept and produced a great clip. This is not just Internet marketing bla bla — this is real content, a real tip about SSL that can help anyone involved in managing an Internet site. This was simply one of the issues that we hear coming up all of the time and Dror decided it is time to set people straight. The clip is quite impressive for the first time ever doing this. Check out the special effects – Dror had a a great time with it. I can only imagine how much better the quaility is going to get as we master the production side. And we have so much stuff to teach about Internet Marketing to both our Israel and International audience. This first clip is in Hebrew. Let us know if you think we should produce in English as well. For now, take a 4 minute break and watch. I think you are really going to enjoy it. The Truth About SSL

Video! Video! Video! -Don’t Ignore It

admin — Tue, 27 May 2008 11:48:39 +0000

So if a picture is worth a thousand words how much is a video worth? We are soon going to find out. Dror is out at the store picking up a new digital video camera with a ridiculous sized hard drive as I write these very words. After much delay, I gave in and agreed that we should get yet another electronic device that will potentially complicate our lives. The excuse is that we just can’t go on this way without making some videos for this website. We tell each and every client that they must include video on their sites to create a truly compelling visitor experience – no matter what business they are in. So it’s time the shoemaker got his own kids some shoes. So to all of our fans out there – get prepared to start to get to know us a whole lot better. Think I can convince Dror to only film me on my “good hair” days?

Video clip Exercise

admin — Thu, 07 Feb 2008 06:57:05 +0000

Some people called my production “infantile,” but I found the process of producing video clips to be one of the better ways of delivering a marketing message to the masses.

It was a fun and effective exercise. And no, we haven’t seen any real results yet in terms of growth of traffic and sales (I posted it two days ago and it’s already #1 for relevant searches!), but it made us take a fresh look and ask hard questions about the promise of the product.

Today, producing your own streaming presentation in the form of a video clip and uploading it to the Internet is easier than ever. But while the actual production took only 4 hours of work, we spent almost two days brainstorming about the concept and the messaging approach we should take. We needed to focus on the most relevant features of the product and highlight the most important benefits. In the case of Optenet PC, the parental control software we market, it wasn’t easy. After all, it has lots of useful benefits: it blocks and filters porn, gambling and other inappropriate content available online; it helps you control your child’s time spent online; it empowers parents with a sense of responsibility and installs trust in both teens and young children; it helps porn addicts and compulsive gamblers overcome their problem.

After two days, we narrowed it down to the following message:

The Internet is a scary place for kids – responsible parents install Optenet PC.
Now, how about delivering the message? Should the clip be funny? If it’s funny enough, it might even become viral and carry the message to far away places. Should it be scary with a hard message pounding on your heads like a hammer? Educational, PowerPoint presentation style?Which approach will be the most effective?

One day later we had our concept:

Lets tell the real and personal story about why and how we got involved in kids’ Internet safety.

Three hours of learning and struggling with the clipmaking software, two hours building it and voila — available in your local Blockbuster video store (well, not exactly, but you get the picture).

Check out the outcome

Internet Marketing Talk

admin — Wed, 20 Dec 2006 08:04:06 +0000

Listen what happens when Sheryl and Dror reflect early in the morning about Internet Marketing – The naked truth of the business.