Brands of the New Dimension – What Do They Have in Common?

בעוד כל הקולגות מתעשיות נושקות חופרים שוחות, חופרים לי במח ומתכוננים לחורף פיננסי גרעיני, תרשו לי לשתף אתכם באופטימיות הלא זהירה שלי. לפני שאתם רצים לכתוב לי בלדות לנאיבי תרשו לי לקחת אתכם למסע בזמן לשנת 2002.  היאוש היה קל יותר באותה תקופה כשירדנו לבית קפה עם שכפ”ץ ולא רק בנתניה כמו היום. כשרוב חברינו [...]

I don’t care whether you have an Internet Marketing budget, whether you SEO’d your site, or your brand is so well-known you don’t need to make any effort to get customers. If you have not done proper keyword research (that would probably be 99% of Israeli companies), then you may be missing one of the [...]

Sometimes, we feel like we are providing therapy to our clients — and thus sprouted the idea of offering Internet Marketing Therapy. So many times marketing managers or marcom directors, particularly in Israel, come to us with this overwhelmed look on their faces — where should I start? SEO, PPC, corporate blogs, integrate some Web 2.0 [...]

So Dror bought the digital video camera and a nice tripod and we are in the movie-making business. Well, not exactly, but we have the basics and are wasting no time in getting started. Since we want to start churning out videos that will provide valuable information to our audience and will help promote WebWhile [...]

Sales Message, Layout, Design, User Experience, Search Engine Visibility, Credibility . . . All of these elements and more must be taken into consideration when building your online presence! But it is very rare, even on today’s “mature” Internet, to find many sites that even begin to approach succeeding to reach this balance. And you may [...]

When clients come to us about “SEO” I find that many of these companies are not there yet. They want to be number 1 on Google and to see their site traffic skyrocket. But often they forget about the basics – about building a compelling experience for their visitors, about ensuring that they capture some [...]

Lately, I’ve been talking to a lot of potential clients that know they need to be well established online, but have absolutely no idea what that entails (lately, our high search engine ranking for particular terms is generating some great leads, especially in Israel!). So I’ve been doing some basic educating. It’s good to remind [...]

You know that business is good when you can smile while you are writing checks. While we are still in a beta phase, the first payments are going out today for the Optenet PC Web Filter affiliate program. We have found some terrific partners to work with. The nature of the product naturally leads us [...]

In the pre–multimedia Internet era, it was was easy- you just looked at page views, unique visits and demographics. But all of that is changing now . . . and at lightning speed.  Read how Internet TV and web 2.0 applications are reshuffling the rules of engagement.