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It used to be a much simpler world for Marketers. We use to show long term tactical plans. We would set up long term goals and define the activities needed to achieve those goals – annual budget, quarterly activities plans, etc.
If your online marketers work like that today, it’s a big problem and you [...]
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Google recently released the “Google Freshness Update”. This is about the freshness of content — the kind of content that we have come to expect in today’s fast-paced mobile digital world. We want it fresh out of the oven. A Tweet from an eyewitness to a train crash that just occurred – that’s Fresh. [...]
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What should I blog about?
Ever since content took center stage in SEO and online marketing strategy, I am repeatedly asked by marketers how to come up with ideas for good blog posts. Last night, when someone asked me this question for the millionth time, I had a déjà-vu. I was back [...]
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This week is my birthday. I’ll be somewhere in my mid 40’s. It is also my 20th anniversary in marketing. Back when I was starting out , I was introduced to the latest trends and technologies — buzz words like “direct marketing”, Mailers (as in actual paper snail mail), TV spots. We spent our time on [...]
Continue Reading →A few months ago, I wrote a a post on what I predict will be the next big thing in online marketing. The feedback was amazing and the post circulated around the web for weeks. It still brings traffic on a daily basis. The post predicts the upcoming trends we see online right now.
Last week , [...]
Continue Reading →So Rand Fishkin of SEOMOZ took time to get around to this since Google’s Panda update of March, but now he has zoomed in and explained the key elements to successful SEO in this decade – actually to successful websites. Or at least for the remainder of 2011! If [...]
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Early this month, the Google Webmaster team shared some telling insights into their recent search algorithm update, known as “Panda” via their blog .” According to Google, the update affected about 12% of websites, causing a change in ranking and a massive tsunami of noise and speculations amongst online marketers. Google’s change was an [...]
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My Better Side is here
In the past several months I’ve been working on an idea that’s been nagging at me.
Sometimes we meet people, read a book, see a movie, listen to a song, visit a place or give to others and that experience leaves an [...]
Every entrepreneur, investor and marketer spends a great deal of time trying to guess what the next big thing will be. In the online marketing world, it has become an obsession. Internet marketers believe that identifying the next trend – from blogging to microblogging to Facebook Fan pages – is the holy grail.
Guess what? [...]
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