Internet Marketing Blog » Internet Marketing

Agile Marketing – Core Values

admin — Wed, 25 Jan 2012 17:19:21 +0000

Run Zoe, Run

It used to be a much simpler world for Marketers. We use to show long term tactical plans. We would set up long term goals and define the activities needed to achieve those goals – annual budget, quarterly activities plans, etc.

If your online marketers work like that today, it’s a big problem and you may need to consider making some changes. Why? Because old school q1-q4 marketing will lead to a loss of competitive advantage. And it will happen before you can say Yahoo , MySpace, Nokia or Kodak.

As a marketer, the market intelligence you had 12 month ago forecasting today’s landscape is in many cases totally irrelevant to the activities you need to do right now to maintain competitiveness in content, SEO and in the application world.

While you still need a long term strategy and vision, to stay competitive, you also need to be 100% responsive and adoptive to the changing terrain (say it together with me – Yahoo, MySpace, Nokia, Kodak). Online marketers need to know that the ground they are stepping on is highly unstable. In a way, you can say that web marketers are like, Bruce Willis and Ben Afleck on the Armageddon asteroid or Leonardo DiCaprio in the movie Inception- your realities change at the speed that you dream them. Read Mashable or Techcrunch on occasion if you don’t believe me.

So what are the core values of Agile Marketing that you need to know so that you don’t fall to the wayside like some of those big names I mentioned earlier:

1. Speed. Make sure you and your digital marketing team wear sneakers. You must be fast. If you can’t keep up you will be left behind.

2. Agility. Apply agile practices. Embrace the chaos. Even chaos has a pattern – map it and master it. No detailed SPECS — instead of making long term plans, do stuff, test stuff, redo or kill the bad stuff and move to the next thing.

3. Diversify. There is a lot of fluff out there that will not stick. Try different medias, avenues and tactics.

4. Flexibility. Your marketing components should be fluid like plasma. It should work like a Rubiks cube, each part interfacing with the other, as needed. For example: Your product should interface with your online content, your social layer with your PR, etc.

5. Question everything. Trust your gut feeling – by the time statistics from Comescore are out it might be too late to react.

6. Let go – Even with an Agile Marketing mindset you can’t do it all.

7. Creativity is king – But it’s hard to learn creativity. Make sure to hire creative people. Creativity is serious work that requires discipline. It is not just about being cool. We all appreciate a creative accountant. But be careful, the most creative accountants once worked for Lehman Bros.

8. Navigate- Online marketing leaders need to be great navigators. Train yourself to navigate better by not following a GPS or directions. Instead, learn how to read the map and understand the changing landscape.

Authored By Dror Gliksman.

When Real-Time Meets SEO 2012

admin — Thu, 22 Dec 2011 14:29:43 +0000

Google recently released the “Google Freshness Update”. This is about the freshness of content — the kind of content that we have come to expect in today’s fast-paced mobile digital world. We want it fresh out of the oven. A Tweet from an eyewitness to a train crash that just occurred – that’s Fresh. A Tweet from a Laker’s fan watching the opening game this Christmas Sunday — that’s Fresh. After about 2 minutes, it’s already losing that fresh taste. The game has continued and we no longer care about what happened in the last play. That’s how quickly life is moving today. News gets stale immediately — sometimes in days, sometimes in hours and sometimes in minutes.

Google’s freshness algorithm update is estimated to have effected 35% of websites. The update integrates real-time search results into Google’s ranking. This is a significant change that anyone involved in Internet Marketing must understand and must plan for.

Google is now checking your pages for freshness. What does that mean? For certain queries, freshness is key, so your pages will be scored on just how fresh they are. Overall, Google will look at the update frequency of the site and of each page on the site. Parameters like the frequency of new links will be an indicator as well – since an increase in backlinks can actually mean that something “fresh” is happening with you or your company. Consider a phramaceutical company whose researchers announce a big breakthrough — hundreds of sites could possibly start talking about the discovery and point back to the relevant pages on the company site.

Here is the Why, What, and How of the Google Freshness Update

Why The Google Freshness Update was Implemented
Google explains that certain types of searches require freshness. For example, a search related to a sports team should bring recent game results and news about players which is frequently update. Alternately, a search about the classic novel The Great Gatsby would likely not turn up any “fresh” content because it is not a search related to a topic that is current or changing.

I view the update as a clear defensive move. Against who? Against Twitter and Facebook of course! More and more, Internet users are turning to Facebook and Twitter for search, especially when the search is related to real-time events. Want to know what’s really going on in an Occupy Wall Street protest — try Twitter. You’ll get the inside, real-time, uncensored scoop. That’s making Google a bit nervous and keeping them on their toes after dominating search for so long without any real threats.

What is Real-time for my business?
It’s not about letting your customers know about everything you do during the day. It is about anything that can help your cause and promote your activity. Don’t be awkward and don’t be spammy. Example? If you run a business, arriving to work in the morning is not necessarily of interest to your followers. But if you are a professional marathon runner, letting your followers know you reached the finish line probably is of great interest.

How Can you Integrate Real-Time into your SEO?
You need to start planning and getting busy to streamline your real-time activities into your online assets.Your Twitter, Blogs, Websites, Facebook, Linkedin, Foursquare and other venues should interact on a continuous basis. I am calling it “confluence”. And I am urging you to get out there and start marketing in real-time, or risk getting lost in the crowd.

This post was written by Dror Gliksman and edited by Sheryl Sitman.

5 Tips To Set Fire To Your Online Content Creativity

admin — Tue, 15 Nov 2011 16:35:23 +0000

G’vetch, Credit - Eden Teva

What should I blog about?

Ever since content took center stage in SEO and online marketing strategy, I am repeatedly asked by marketers how to come up with ideas for good blog posts. Last night, when someone asked me this question for the millionth time, I had a déjà-vu. I was back to when my kids would come home from swimming and Karate practice asking me, “What’s for dinner?” Then, my first instinct was to yell, as I lifted my head from the newspaper, “I don’t know, look what’s in the fridge and warm it up.”

But soon enough they made it clear that humus and defrosted pita will not cut it for yet another night nigh. I had to get up from the sofa and come up with a better idea to satisfy the endless appetite of my teenagers. Soon enough I came up with some great ideas that would satisfy their hunger pangs. And it just so happens it will work for those of you suffering from blog writers block as well.

1. Start with the obvious. What is already in the fridge? In 99% of family kitchens, you can find plenty of eatable stuff. You might have to move some bottles out of the way or dig around the pantry, but trust me, you’ve got some good stuff there. How does this relate to your blog posts? There is always something, even if it seems as basic or trivial as a bag of rice, that you can communicate to your audience. You can always spice up the rice and turn it into a great meal. Small facts or events can be spiced up, mixed with the right SEO phrases and you get a blog post with some life. It could be an insight from the latest conference you attended, an interview with your CEO, videos from your latest event or that study that was done about your industry and help back up your own offering.

Warning: content relevancy comes with an expiration date.

2. Find the good stuff inside. Even if the avocado is brown on the outside, it’s still got some good green unspoiled stuff in the middle. Worked on a presentation few months ago that had some successful slides you can use? Pull out the good, sexy images and expand on them.

3. Lessons From my Mother’s Kitchen – Make a G’vetch

G’vetch is easy to make: Take all your leftover vegetables, add 2 spoons of tomato sauce, some olive oil, garlic, melted soup mix , spices, mix well and put it in the oven for 45 minutes on high temperature. Put some effort into the presentation — lay it nicely on a plate with some lettuce on the bottom, nesting the G’vetch like a colorful work of art and voila! Your kids are going to love it. Take a bunch of information your audience could be interested in and turn it into an infographic or a how-to video. Your audience will eat it up and ask for seconds!

Warning: High likelihood I’ll turn this post into G’vetch, I mean an infographic, in a few weeks.

4. Get your kids to prepare the meal

All kids like to cook. They get much more excited about a dinner they prepared or helped to make. How does that translate to blog writing? Think surveys, quizzes, polls, competitions, social discussions, etc. Engagement, participation.

5. Order a Pizza

Still couldn’t come up with anything to cook? OK, everyone deserves an occasional Pizza night. In fact, it adds to the mix and changes things up a bit. There is nothing wrong with asking your colleagues or any other person with authority to be a guest blogger. The variety and new style will be a refreshing change for your audience. At our house, every Tuesday is Pizza night, the night that we just need to take a break from the routine. Sometimes we even order Chinese.

This post was written by Dror Gliksman.

Times They are a Changin’

admin — Tue, 11 Oct 2011 05:48:58 +0000

This week is my birthday. I’ll be somewhere in my mid 40’s. It is also my 20th anniversary in marketing. Back when I was starting out , I was introduced to the latest trends and technologies — buzz words like “direct marketing”, Mailers (as in actual paper snail mail), TV spots. We spent our time on booth design, envelop sizes and labels, bumpers tickers and brochures. We could debate for hours about booth sizes, gimmicks and even the type of chocolate to place in our booth. For big events we would hire a multimedia company to produce a presentation (you know – the kind that any 4th grader can create today in minutes on his laptop or iPad).

There was a real water cooler in our office and we would gather around it to ask questions like, “Should we put a 30 foot sign on the roof? “ or “Should we spend our November budget on a magazine insert ?”

Then the internet came. And nothing in marketing would ever be the same. Or maybe it would be.

Many things have changed. But while the tactics and the technology have changed, the driving forces and the philosophy have stayed the same.

The next big thing in Internet marketing is So-Lo-Mo. Now on Video.

Dror — Tue, 05 Jul 2011 12:21:11 +0000

A few months ago, I wrote a a post on what I predict will be the next big thing in online marketing. The feedback was amazing and the post circulated around the web for weeks. It still brings traffic on a daily basis. The post predicts the upcoming trends we see online right now.

Last week , I was preparing for a presentation for an online training seminar and the agenda included issues that I cover in the SoLoMo post. I got a bit carried away in my amateur animation and wanted to share the results. Let me know what you think of SoLoMo and my new animation hobby. I spare you my accented English and let Sheryl narrate.

Click here to view the embedded video.

This entry was written by Dror Gliksman.

How to Please the Google Panda – SEO Best Practices in 2011

Sheryl — Sun, 26 Jun 2011 13:52:26 +0000

So Rand Fishkin of SEOMOZ took time to get around to this since Google’s Panda update of March, but now he has zoomed in and explained the key elements to successful SEO in this decade – actually to successful websites. Or at least for the remainder of 2011! If you ignore his wisdom, you may be in for a rough ride online.

Panda, (also called Farmer), was the Google update in March of 2011, that completely shook up Google search results and a lot of people’s nerves. Sites that enjoyed high ranking were pushed down in the rankings and some sites found themselves suddenly enjoying better rankings. It’s been the talk of SEO, webmaster and Internet marketing forums for the last few months and people are worried.

For us here at WebWhile, we initially were critical of Panda. But there is evidence that maybe the update and the small updates to Panda since March, are doing good, at least for anyone who is interested in a better online experience. If what Rand tells us is true, it is heartening and supports the kind of Internet strategy we have been leading our own clients to ever since we’ve been doing this. It also supports everything I tell clients about SEO. We don’t want clients to buy SEO by the kilo (or pound), like so many newbies, Indian companies and automated tools offer. Those companies and their naive clients are going to be taking a bashing. Can you outsource development of a compelling online user experience to Mumbai? Can you automate the development of good web content?

Seriously, I have a lot of initial conversations with companies who think that Internet marketing = SEO and it is something you can hand off to some contractor to take care of for you. And to make it even more annoying, many small-mid size Israel based companies believe this work should be done for peanuts, turning it into a commodity. Over the years, like Google is learning to weed out the junk sites from the quality sites, we’ve learned to weed out the wise clients from the not so wise.

Rand Fishkin comes out and says it well: “It’s almost like the job of SEO has been upgraded from SEO to Web Strategist.” In other words, the typical “Internet Marketing” path of the company that is not web savvy, is going to be useless, as Panda gets stronger. What is that path?

Develop a website as cheaply as possible. Make choices based on price.
Higher a group of Indians to build links and submit the site to indices.

What should you be doing now to face the Panda head on?

Don’t show the Panda that you are scared. Be bold.

Stop producing content with the Search Engines in mind. Focus on the user experience – optimize for your visitors. Stop counting keywords, paying for backlinks and posting articles to Ezine. Use your time and budget on making your visitors happy.

A great test for quality content is whether someone who is not specifically interested in your subject matter would actually enjoy the piece of content. Think of CarTalk http://www.cartalk.com/ , the auto repair radio show that’s been running for over 20 years on NPR and has a devout following of fans that have absolutely no interest in cars (like me!).

Optimize with user metrics in mind – you want visitors to spend time on your site anyway – and now you know that Google will notice.

Google knows what people are doing online. They are finally taking those metrics and using them to determine what really is quality content. Now you need to seriously understand and consider:

Time spent on your site
Page visits
Geographical location of your visitors
CTR in SE results

Bottom line – searchers are getting a better experience from Google, which is what Google must provide to continue to excel. So don’t expect them to reverse this trend. As a website owner, you need to focus on your users. Did you hear me? Stop looking for “SEO experts” and put together a team that knows how strategize, make a great site and amazing content and has the ability to define a vision for the future.

This entry was written by Dror Gliksman.

Everyone Knows Someone Like This

Sheryl — Sun, 22 May 2011 16:37:26 +0000

XKCD comic used by Creative Commons license

Kill the Panda. Save the High Quality Internet

Dror — Thu, 12 May 2011 06:57:52 +0000

This Panda has to go

Early this month, the Google Webmaster team shared some telling insights into their recent search algorithm update, known as “Panda” via their blog .” According to Google, the update affected about 12% of websites, causing a change in ranking and a massive tsunami of noise and speculations amongst online marketers. Google’s change was an attempt to better enable their ranking algorithms to identify and improve the position of what they call “high-quality” sites by reducing the SE ranking of “low-quality” content. This assumes that we accept their definition of high quality and assumes that they can successfully implement the strategy.

They clearly do not disclose the formula behind the change. Instead, they specify 23 elements that reflect the “Google mindset” on high quality content. I don’t know about you, but I am already feeling uneasy.

The Google team suggests we keep these 23 questions in mind when developing high-quality content. Now I immediately became defensive because I think I know when I am creating high quality content and my expensive liberal arts education does not require me to turn to the Google team to tell me what is good quality! Ok, maybe they are not thinking so much of me or my friends at the New York Times or TechCrunch, but more about the thousands of content creators who, after years of catering to every whim of the Google algorithm, really think generating high quality content might means hiring non-native speakers to write 20 articles for $5. Or maybe they are talking to the hundreds of businesses that sprouted up over the years who build meaningless websites for the sole purpose of hosting collections of disconnected catch phrases and links.

They are pleading with us to ignore their algorithm. Because they know that when we pay attention, we feel this uncontrollable urge to create junk – to just fill the Internet with nonsense until it’s bursting at the seams with sites that offer absolutely no value other than serving the Google algorithm’s insatiable appetite for black hats.

While they beg us to stop creating content that is intended more for search engines and less for visitors, they know it is actually their algorithm that is at the heart of the problem. All of the trash content littering the entire Internet is created in the name of the Google algorithm which has simply not managed to do the job it is supposed to do – find the good, relevant content. In other words if the technology would have truly matured and Google could really implement it, Google search results would be completely aligned with those 23 criteria and they would not need to be posting blogs to tell publishers what good content is – they would find it themselves and publishers would spend time focusing on quality and not on quantity and tricks.

With my marketer’s brain in full gear, I took a close look into those 23 statements, trying to deconstruct the Google “mindset”. It reminded me of the American history lesson when I realized that the Declaration of Independence is an important document written by people with good intentions, but the idea is too utopian and when politics gets mixed in, the result is burdened with flaws (can anyone say “second amendment”?)

Here are the main points Google defined as quality content and my reality check.

Would you trust the information presented in this article?

- How can you objectively measure trust? Trust is subjective and dynamic. I may trust an article published on the Mayo clinic site because it is on their site, and the same information, published on a shabby looking site, would pass by my radar as unworthy of my trust. Does appearing on one site as opposed to another make an article less credible? Is measuring trust even the job of a search engine? Is it possible to be objective – I trust Reuters but not Fox. But many people may feel the opposite.

- Score: D

2. Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?

- Who is an “Expert”? Someone from the Academic world? What if I am searching for parking information in New York City? How about a good music critic? I don’t want the popular mainstream critic – maybe I want the people who saw the band in concert recently and never before published anything online. Can Google seriously claim to be able to decipher this mathematically in some ground breaking way that has not been already implemented in their original backlinking and authority rules?

- Score: D

3. Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?

- Good but with one major fault. What would happen if the Google BOT will compare this masterpiece I am writing to the original Google post. There will be some overlapping, right? Yet the context is completely different. However, duplicate content is a problem on many levels and it should be factored in the ranking, but carefully, because sometimes it is for completely legitimate reasons.

- Score: B

4. Would you be comfortable giving your credit card information to this site?

- Wow, that’s a big hint! I am sure Verisign will love to learn that they are in the SEO business now — making issuing SSL Certification an element of good SEO practice. Yet SSL implementation can actually slow down websites and are only relevant for ecommerce sites. And is one SSL Certification better than another in the eyes of Google? Anyone up for testing that?

Score: C

5. Does this article have spelling, stylistic, or factual errors?

- There goes my idea of opening a support group for my fellow dyslexics. No one will ever find us on Guugel. Factual errors? Have you seen the high ranking trash wikis out there? Will google create fact finding teams for every topic? What if the facts are debatable or wrong yet popular? What about humor and satire?

- Score: F

6. Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?

- AKA, Google will use “time spent on site” and the page/visits analytics to determine quality. That’s a good idea. But some European lawyers concerned with privacy might think differently.

Score: B

7. Does the article provide original content or information, original reporting, original research, or original analysis?

- Original, meaning what? The source? The earliest entry on a particular topic? Or do you actually want to measure if the content is unique? Semantically speaking, that’s pretentious, even for Google.

- Score: C

8. Does the page provide substantial value when compared to other pages in search results?

- Value? Now you are sounding like a beauty queen asking for world peace. Should Google really be deciding whether a NYT article has more value than a USA Today article on the same topic?

- Score: F

9. How much quality control is done on content?

- Technically, I agree. Contextually, you can’t have any idea.

- Score: C

10. Does the article describe both sides of a story?

- Maybe yes. Maybe no. What does that have to do with quality? What If I want to write about Bin Laden? My article gets a higher quality score if I present the side of Al Quaida?

- Score: F

11. Is the site a recognized authority on the topic?

- Everyone knows by now that .gov’s and .edu’s provide the best “authority” backlinks and that seniority plays a key role in rating the authority of a site (an old trashy site is better than a new trashy site). But now social media is coming into play and that concerns me. Today, social media enables anyone to claim they are an expert. Imagine if Google starts using social media activity as a measure of expertise. Does every expert now need to Tweet their rear-end off to be heard by Google? I’ve been working with some top physicians who are real experts and trust me, they don’t have time to participate in such hype in order to be an expert in the eyes of Google.

- Score: D

12. Was the article edited well, or does it appear sloppy or hastily produced?

Formatting counts? I know my high school English teacher will be happy with this one. But what about those of us who think out of the box, like to be creative, use punctuation in interesting, new ways? Some of the top work has been written on the back of a used napkin. Don’t stifle creativity!

- Score: C

13. For a health related query, would you trust information from this site?

- I see why trying to fight miracle cure scams and quacks is a good idea. No qualms about that. So how do you do that without burying good research information and discussions on new treatments? Do you look for FDA or CE disclosures? How about alternative medicine? How about treatments that do not need any stamps of approval, are effective, but not discussed by the NIH or a major hospital? This is a mine field but I applaud the attempt.

- Score: A

14. Would you recognize this site as an authoritative source when mentioned by name?

Is this Google favoring big brands? Celebrities? Seems so since that’s what people recognize. What does this have to do with quality?

Score: F

15. Does this article provide a complete or comprehensive description of the topic?

- Are you looking at the length of the entry? What if it is short and to the point? What if it is a graphic explanation that does a better job than any text could do? Are you looking for contrast and comparison expressions like ”on the other hand”? Interesting, but problematic.

- Score: C

16. Does this article contain insightful analysis or interesting information that is beyond obvious?

- How do you define interesting and beyond obvious? And how do you differentiate between an article that simply gets the facts wrong or distorted and an article that is insightful?

- Score: F

17. Is this the sort of page you’d want to bookmark, share with a friend, or recommend?

- I don’t believe that individual’s private bookmarks or Google’s new +1 will count for anything. It’s too easy to manipulate and an invasion of privacy.

- Score:, we’ll see about it

18. Does this article have an excessive amount of ads that distract from or interferes with the main content?

- I suspect that it is not the number of ads Google is looking at but the type. Non-adsense ads and affiliate tracking ads might be penalized. Call me a cynic but I can’t see them penalizing their own publishers. This could be interpreted as an unfair use of power.

- Score: A – if Goole publishers are included.

19. Would you expect to see this article in a printed magazine, encyclopedia or book?

- I get the logic, but print publishing is dying because there is a growing demand for the here and now and a technological ability to provide real-time content – -and not just from professional journalists and writers. When a big event gets Tweeted and we no longer have to wait for tomorrow’s paper to be printed to read about it anymore, we know that we are compromising on quality. But reading about the attack on Bin Laden from a Pakistani neighbor at the moment it is happening, as opposed to reading about it in the Washington Post after it went through some government censor, is certainly more compelling and exciting. Timing has a lot to do with quality these days.

- Score: C

Bottom line? The Google “Panda” changes appear to be more of the same of previous updates. It reflects a sense of panic at Google. The core Google algorithm, focusing on backlinks and an additional 300 parameters, has not changed much since the 90’s. A fresh, out of the box approach is required in order for Google to semantically tackle the two main search parameters – relevancy and quality. Kill Panda. Go back to the drawing board. Ask. Don’t insult our intelligence by telling us how YOU define quality. Just make a better search engine that really does ignore the trash and really does NOT give incentive to find new ways to make more spam faster.

Dror Gliksman

Lead Consultant

WebWhile Inc.

Contact Dror

What is Your Better Side?

Dror — Fri, 04 Mar 2011 07:50:17 +0000

My Better Side is here

In the past several months I’ve been working on an idea that’s been nagging at me.
Sometimes we meet people, read a book, see a movie, listen to a song, visit a place or give to others and that experience leaves an impression. Right there and then, you feel it made you better and you want to share it with friends and the rest of the world. What better place to do that then on Facebook?

So I sat down, planned a Facebook App to do just that, and together with some talented friends, Itai Raz from zx900, and Igor Nusinovich from Valigar, created MyBetterSide. Anyone on Facebook can now share and rank things that made them better. The app even collects everyones choices and ranks them in popularity. The New York Times Bestseller list is great but wouldn’t you like to also know which books your FRIENDS and FAMILY were most impacted by? Wouldn’t it be fantastic to choose your next vacation spot based on input from all of your friends?

The app is an early beta now and I would love for you to take a look, test drive it, and send me your feedback. I am sure you may have some ideas of how you would like to be able to use MyBetterSide or thoughts on improving what is there. And if you have a problem – tell me, don’t be polite!
my.bettersi.de

The next big thing – I So-Lo-Mo

Dror — Thu, 03 Feb 2011 15:17:43 +0000

Every entrepreneur, investor and marketer spends a great deal of time trying to guess what the next big thing will be. In the online marketing world, it has become an obsession. Internet marketers believe that identifying the next trend – from blogging to microblogging to Facebook Fan pages – is the holy grail.

Guess what? I am going to let you in on a big secret. That’s right. I am going to tell you what the next big trend will be so that first of all, you will remember that you heard it here, at the WebWhile blog, but second, because it is so simple and also so important and if you are not working with people who have already figured it out, then you may want to reconsider whether they are the right people to take your business into the future.

So what is the next big thing? The trend that everyone will latch onto as it takes us further into the future of marketing? It’s right under your nose.

No idea?
Here is a clue. Ask yourself, “what is at the center of the hottest online trends?

The answer? It’s obvious — social media, mobile apps, location based apps, and the thousands of apps and startups involved in this sphere.

Now look closer. Look at your iPhone or Android. Look at your Twitter and your Facebook accounts. How about your Linkedin? Look at all the apps you are using on a regular basis. My this and My that. You can see the answer right there. You are getting warmer. Need another hint? It’s right there in the form of an icon. It’s the brand you best identify with and are constantly working to show off and prove its value.

The next big trend is . . YOU!

YOU — are the next big thing. Wake up! There is a new world order. Social–Local-Mobile. I call it So-Lo-Mo.

It’s the YOU that is now smack in the middle. An entirely new economy is being formed, based on trying to make you feel good about you. This new world order of So-Lo-Mo cares greatly about your ego. It enable you to readily spread the word on how smart and talented you are, how happy you are, how successful you are, how in-the-know you are. Just using the apps makes you feel savvy. In the new So-Lo-Mo world, smart is the new cool. Shy and humble are irrelevant.
As a result, you’ll become more self confident, more verbal, your social skills will take an egocentric turn. With the growing confidence, you will aspire to become more vocal and independent. You may even aspire to become more economically independent. You will stop accepting every demand made of you – by your government, your boss, your teachers.
In this new world order of So-Lo-Mo, each of us is a unique, autonomous social and economic ecosystem. The new era of SaaS based powered apps, mobile clients and connectivity anywhere allows you to be in the center of virtually whatever it is you want to be. This is not just true anymore of Mommy-bloggers or off-shore developers. The next big thing is coming to theaters all across suppressed populations and industries. So-Lo-Mo citizens consider themselves as the brand. They take central stage. They want to do business with others that are like them and create coalitions for success.
So is this the ultimate power-to-the-people social revolution or just a more extreme version of capitalism where everyone is out for himself? While the jury is out busy upgrading their profile pictures, we as marketers should be adjusting our strategies and methodolgies to the new attitudes and motivations of our So-Lo-Mo customers.