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At the risk of admitting that I have not mastered Facebook advertising, I am guessing I am in good company because how could anyone really master it ? Does anyone else get the feeling that FB ad policies are changed while you are in the middle of creating an ad?

I had an ad accepted [...]

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Reduce the B.S. on Your Website!

On September 28, 2010 By Sheryl

Reduce the Bullshit! That’s what one of our clients, a group of smart, no BS Ruby on Rails developers, keeps yelling. So we

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I was reading one of my favorite online sources for online marketing, iMedia Connection and so much related to TWO articles today that I had to share.

I love when an article confirms what I have been thinking. Makes me believe I may be heading in the right direction after all. Kent Lewis writes – [...]

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How many phone numbers can you say you actually know by heart? If you are like me, you probably remember your home number, maybe your office number and your direct extension and perhaps a few 1-800 branded numbers from the radio jingles you hear in the car.

If you are my age, lets [...]

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On one hand,

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The Real Value in Social Media

On April 22, 2010 By Sheryl

Dror and I have been talking a lot about social media in this blog and among ourselves. Not surprising since we are Internet marketers since before the start of this century. But we feel we have to talk about social media more than we actually want to. So many customers are looking for social media [...]

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Or

What do banks, realtors, accountants, law firms and your mother in-law have in common?

The answer  – you don’t want to join their Facebook Fan page!

Hold on  - before you start accusing me of being socially-media incompetent, hear me out. I am not a hermit, I do have friends, and some of them [...]

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Too many business people are entering the social marketing sphere with false assumptions. They think it is FREE. They think it is EASY. They think it WORKS.

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Two weeks ago, the new Tranzila site went up. Itzik Nozatski is already bouncing off the walls with glee at his 15% bounce rate. Fifteen Percent!!!!!! He was kind enough to immediately notify us  and credit WebWhile with the success. After all, Dror Gliksman, WebWhile’s ace Continue Reading

Brands of the New Dimension

On March 3, 2010 By admin

Brands of the New Dimension – What Do They Have in Common?

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