Facebook’s potential power to deliver the right search resolution is enormous and no doubt will be capitalized on. It presents an enormous challenge for Google and a huge opportunity for marketers to jump on the Facebook wagon early in the game.

As we engage in another medical project for clinical trial patient recruitment online, this time related to diabetes, it seems like a good time to write about the subject. In Israel, most medical device and pharmaceutical companies may not be aware of the great advantages of running patient recruitment campaigns online. Boy are you guys [...]

On one hand, �I notice that so many people believe there is some secret to success online — those are the people who fork up hundreds or thousands of dollars to the gurus and the conference organizers — hoping “this will be the day when I find out that one secret that I need to [...]

Dror and I have been talking a lot about social media in this blog and among ourselves. Not surprising since we are Internet marketers since before the start of this century. But we feel we have to talk about social media more than we actually want to. So many customers are looking for social media [...]

Two weeks ago, the new Tranzila site went up. Itzik Nozatski is already bouncing off the walls with glee at his 15% bounce rate. Fifteen Percent!!!!!! He was kind enough to immediately notify us  and credit WebWhile with the success. After all, Dror Gliksman, WebWhile’s ace Internet marketing strategist,

There are many reasons why websites homepages change. Homepages are the virtual glass window of your business and reflect the nature and the goals of the business. In other words, if a business is focused and has a clear vision, that is usually conveyed on the homepage. While if a business is not so sure [...]

What are the most popular apps on Facebook? Not sure yet? Here is a small hint:

Am I slow?

always
sometimes
never

Do I know my marketing stuff?

I rock
sometimes
I stink

No need to do the math. You just need to add a Quiz to your website and start seeing everyone and his grandmother starting taking the Quiz and even [...]

In America, money buys life. Marketing medical services online in the
US make me question absolute capitalism.
I was taught that laissez fare capitalism, although while it sometimes doesn’t work perfectly, is the best off all evils. That’s what they told me at Temple University’s liberal arts college and that’s what I’ve been getting from most of [...]

Once you decide on building a website, you start trying to figure out the what and how. The average marketing person is usually overwhelmed by the idea of choosing which development company to work with. What I am most concerned about is that I notice that , as they should, marketing people often ask their [...]

Undoubtedly, IT Management is changing. Not so long ago, an IT manager’s success was tied to the number of workstations or servers he was managing in his company’s datacenter. They would brag about the size of their network to their peers, on job interviews, and they would use the large and growing number of computers [...]