There are many reasons why websites homepages change. Homepages are the virtual glass window of your business and reflect the nature and the goals of the business. In other words, if a business is focused and has a clear vision, that is usually conveyed on the homepage. While if a business is not so sure [...]

What are the most popular apps on Facebook? Not sure yet? Here is a small hint:

Am I slow?

always
sometimes
never

Do I know my marketing stuff?

I rock
sometimes
I stink

No need to do the math. You just need to add a Quiz to your website and start seeing everyone and his grandmother starting taking the Quiz and even [...]

In America, money buys life. Marketing medical services online in the
US make me question absolute capitalism.
I was taught that laissez fare capitalism, although while it sometimes doesn’t work perfectly, is the best off all evils. That’s what they told me at Temple University’s liberal arts college and that’s what I’ve been getting from most of [...]

Once you decide on building a website, you start trying to figure out the what and how. The average marketing person is usually overwhelmed by the idea of choosing which development company to work with. What I am most concerned about is that I notice that , as they should, marketing people often ask their [...]

Undoubtedly, IT Management is changing. Not so long ago, an IT manager’s success was tied to the number of workstations or servers he was managing in his company’s datacenter. They would brag about the size of their network to their peers, on job interviews, and they would use the large and growing number of computers [...]

ברחוב ויצמן ניצב איתן המוסד פיצוחי יוסי. לא משנה באיזו עיר כי כמעט בכולן יש כזה אוריגינל או תואם. בקניון רננים ברעננה פתחו פיצוציה בין הסושיה לקפה גראנדה. אולם בעוד בפיצוחיות בויצמן יושבים אנשי עסקים ממולחים תרתי משמע, בקניון רננים אני מוכן להתערב שהפיצוחיה מנוהלת על ידי טירון לא מפולפל. איך אני יודע? כי כשעברתי שם [...]

Search Engine Optimization (SEO) is understandably a hot topic for anyone that is involved in marketing their company, product or service online. After all, with so many potential customers relying on Google, Yahoo and other leading search engines for finding what they need online, if your company or product are not in the top results, [...]

Sometimes, we feel like we are providing therapy to our clients — and thus sprouted the idea of offering Internet Marketing Therapy. So many times marketing managers or marcom directors, particularly in Israel, come to us with this overwhelmed look on their faces — where should I start? SEO, PPC, corporate blogs, integrate some Web 2.0 [...]

I really believe that there is nothing as powerful as video to deliver a message. I keep telling my clients that they have to muster the video tool of communications. But first, I need to experiment and understand the essential of this medium. Remember how Power point presentations use to be a big deal to [...]

Dror did it. In a less than 2 weeks, bought the equipment, defined the concept and produced a great clip. This is not just Internet marketing bla bla — this is real content, a real tip about SSL that can help anyone involved in managing an Internet site. This was simply one of the issues [...]