Category: Online strategies

Why Facebook will beat Google and what Paris Hilton has to do with it

4 July, 2010 (05:31) | Online strategies, Social Media | 2 comments

Facebook’s potential power to deliver the right search resolution is enormous and no doubt will be capitalized on. It presents an enormous challenge for Google and a huge opportunity for marketers to jump on the Facebook wagon early in the game.

Online Patient Recruitment

13 June, 2010 (09:58) | English, Online strategies, Social Media, שיווק באינטרנט | 1 comment

As we engage in another medical project for clinical trial patient recruitment online, this time related to diabetes, it seems like a good time to write about the subject. In Israel, most medical device and pharmaceutical companies may not be aware of the great advantages of running patient recruitment campaigns online. Boy are you guys [...]

The Secret to Success Online – Planning

3 May, 2010 (07:07) | Internet Marketing, Online strategies | No comments

On one hand, I notice that so many people believe there is some secret to success online — those are the people who fork up hundreds or thousands of dollars to the gurus and the conference organizers — hoping “this will be the day when I find out that one secret that I need to [...]

The Real Value in Social Media

22 April, 2010 (12:03) | Internet Marketing, Online strategies, Seo Israel, Social Media | No comments

Dror and I have been talking a lot about social media in this blog and among ourselves. Not surprising since we are Internet marketers since before the start of this century. But we feel we have to talk about social media more than we actually want to. So many customers are looking for social media [...]

Tranzila.com Upgrade Shows Incredible Results

28 March, 2010 (11:50) | English, Internet Marketing, Online strategies, Seo Israel, שיווק באינטרנט | No comments

Two weeks ago, the new Tranzila site went up. Itzik Nozatski is already bouncing off the walls with glee at his 15% bounce rate. Fifteen Percent!!!!!! He was kind enough to immediately notify us  and credit WebWhile with the success. After all, Dror Gliksman, WebWhile’s ace Internet marketing strategist,

TOP 7 FACTORS TO CONSIDER WHEN CHANGING YOUR WEBSITE

26 November, 2009 (13:45) | Online strategies | No comments

There are many reasons why websites homepages change. Homepages are the virtual glass window of your business and reflect the nature and the goals of the business. In other words, if a business is focused and has a clear vision, that is usually conveyed on the homepage. While if a business is not so sure [...]

For Internet marketing results, don’t take the quiz, make your own

16 August, 2009 (13:55) | Internet Marketing, Online strategies, medical internet marketing | 1 comment

What are the most popular apps on Facebook? Not sure yet? Here is a small hint:

Am I slow?

always
sometimes
never

Do I know my marketing stuff?

I rock
sometimes
I stink

No need to do the math. You just need to add a Quiz to your website and start seeing everyone and his grandmother starting taking the Quiz and even [...]

Will Twitter, Facebook and Google heal US Healthcare?

28 June, 2009 (14:38) | English, Online strategies, Social Media | No comments

In America, money buys life. Marketing medical services online in the
US make me question absolute capitalism.
I was taught that laissez fare capitalism, although while it sometimes doesn’t work perfectly, is the best off all evils. That’s what they told me at Temple University’s liberal arts college and that’s what I’ve been getting from most of [...]

5 Tips for Choosing Your Website Developer

4 May, 2009 (17:58) | English, Internet Marketing, Online strategies | 1 comment

Once you decide on building a website, you start trying to figure out the what and how. The average marketing person is usually overwhelmed by the idea of choosing which development company to work with. What I am most concerned about is that I notice that , as they should, marketing people often ask their [...]

IT Management in the Clouds with SAAS

18 August, 2008 (16:16) | English, Online strategies | No comments

Undoubtedly, IT Management is changing. Not so long ago, an IT manager’s success was tied to the number of workstations or servers he was managing in his company’s datacenter. They would brag about the size of their network to their peers, on job interviews, and they would use the large and growing number of computers [...]