Undoubtedly, IT Management is changing. Not so long ago, an IT manager’s success was tied to the number of workstations or servers he was managing in his company’s datacenter. They would brag about the size of their network to their peers, on job interviews, and they would use the large and growing number of computers [...]

ברחוב ויצמן ניצב איתן המוסד פיצוחי יוסי. לא משנה באיזו עיר כי כמעט בכולן יש כזה אוריגינל או תואם. בקניון רננים ברעננה פתחו פיצוציה בין הסושיה לקפה גראנדה. אולם בעוד בפיצוחיות בויצמן יושבים אנשי עסקים ממולחים תרתי משמע, בקניון רננים אני מוכן להתערב שהפיצוחיה מנוהלת על ידי טירון לא מפולפל. איך אני יודע? כי כשעברתי שם [...]

Search Engine Optimization (SEO) is understandably a hot topic for anyone that is involved in marketing their company, product or service online. After all, with so many potential customers relying on Google, Yahoo and other leading search engines for finding what they need online, if your company or product are not in the top results, [...]

Sometimes, we feel like we are providing therapy to our clients — and thus sprouted the idea of offering Internet Marketing Therapy. So many times marketing managers or marcom directors, particularly in Israel, come to us with this overwhelmed look on their faces — where should I start? SEO, PPC, corporate blogs, integrate some Web 2.0 [...]

I really believe that there is nothing as powerful as video to deliver a message. I keep telling my clients that they have to muster the video tool of communications. But first, I need to experiment and understand the essential of this medium. Remember how Power point presentations use to be a big deal to [...]

Dror did it. In a less than 2 weeks, bought the equipment, defined the concept and produced a great clip. This is not just Internet marketing bla bla — this is real content, a real tip about SSL that can help anyone involved in managing an Internet site. This was simply one of the issues [...]

Sales Message, Layout, Design, User Experience, Search Engine Visibility, Credibility . . . All of these elements and more must be taken into consideration when building your online presence! But it is very rare, even on today’s “mature” Internet, to find many sites that even begin to approach succeeding to reach this balance. And you may [...]

When clients come to us about “SEO” I find that many of these companies are not there yet. They want to be number 1 on Google and to see their site traffic skyrocket. But often they forget about the basics – about building a compelling experience for their visitors, about ensuring that they capture some [...]

Some people called my production “infantile,” but I found the process of producing video clips to be one of the better ways of delivering a marketing message to the masses.
It was a fun and effective exercise. And no, we haven’t seen any real results yet in terms of growth of traffic and sales (I posted [...]

Lately, I’ve been talking to a lot of potential clients that know they need to be well established online, but have absolutely no idea what that entails (lately, our high search engine ranking for particular terms is generating some great leads, especially in Israel!). So I’ve been doing some basic educating. It’s good to remind [...]