In Israel it became a joke. Prior to the recent elections Benjamin Netanyahu’s press officer boasted that the Israeli Prime Minister’s Facebook page had accumulated 50,000 “likes” in just two days. That’s a lot in local terms. Some thought — too much. Within an hour of that announcement, a blogger noticed that 32,000 of the [...]Continue Reading →
The hot topic on the SEO forums today is whether the SEO profession has actually moved beyond the need to track or even know anything about keyword ranking — you know, the very reason that most companies hire SEO experts — to improve their keyword ranking. Frankly, I find the discussion ridiculous because the [...]Continue Reading →
There is a saying, “If you’re going to pee in the pool don’t do it from the diving board.”
That’s more or less what Google is trying to tell SEO experts. The rules of the SEO game have changed. Google has practically acknowledged that they are deliberately going after “over-optimized” web sites and lowering their [...]Continue Reading →
I received a call the other day from the marketing director of a respected international company. She was interested in SEO services in Israel. I spent the next 15 minutes explaining that SEO, as she knows it, is dead. Sure, SEO companies are still selling it and companies are still buying it, but the [...]Continue Reading →
SMX Israel 2012 was sold out. The sessions were packed with a local crowd hungry for information about the latest trends, insights and tools for SEO, PPC and SEM. I attended lots of great lectures, some were even controversial and cutting edge.
For those who could not make it and don’t have the time [...]
What should I blog about?
Ever since content took center stage in SEO and online marketing strategy, I am repeatedly asked by marketers how to come up with ideas for good blog posts. Last night, when someone asked me this question for the millionth time, I had a déjà-vu. I was back [...]Continue Reading →
Traditional website design presumes that we can manage our users’ experience on our site. The user arrives to the homepage and navigates to where he wants to go. But most people arrive to your site via search. That means that many of your website visitors are going to land on a page INSIDE your site [...]Continue Reading →
As part of an Internet Marketing project we are doing for a medical device company, I took on working on the SEO for their German website. I don’t speak German (well, I can count to 10 and recite the dialog I learned in 6th grade about someone studying in Heidelberg).
Admittedly, this was a little [...]Continue Reading →
Lately, everyone and his mother in Israel have been contacting us about SEO work. Ok, I admit that the fact that we rank #5 for “SEO Israel” might have something to do with that. I made sure to rank for Search Engine Optimization a few years back when I realized that is was a [...]Continue Reading →
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