אני לא בטוח איזה טעות אסטרטגית היתה חמורה יותר , לא להתאפק לתחילת כנס תוכנית השגרירים של google ולהכנס בסביח על הבוקר. (עוד חצי שעה של התאפקות והייתי חוסך לא רק 20 ש”ח כי אם גם את תסמונת ה- SEO – (sabich, emergency obsession)  כי גוגל דפקו באירוע אחלה בופה כולל דים-סאם בצהריים!) או הטעות [...]

SEO –  Search Engine Optimization.  Currently, it seems like it is all some Israel website owners are thinking about. Until the next buzzword or trend comes around (soon it is going to be video - hint, hint). Over the years, I have come to notice three types of clients in Israel.

בחופש האחרון הפקדתי את גורל ילדי היקרים בידי “יסבבה”. לפני שאתם מדווחים עלי לרשויות נראה אתכם שורדים חמש שעות בסופרלנד באמצע הקיץ. בכל אופן, בעוד אני על המחשב המח שלי נשטף ברקע מהמיטב ההוליוודי שמשודר ברצף בערוץ הרצוץ. למרבה הפלא, מסתבר שגם בסרטי הסבבה יש תמיד דמויות המוכרות מעולם השיווק באינטרנט.

Don’t believe it until you see it. But keep your eyes open – it will be worth it.
For a long time now, Google has been promising us that they will start to index Flash. That day has not come yet. But now there is another storm of noise as Google, Yahoo and Adobe start collaborating [...]

I don’t care whether you have an Internet Marketing budget, whether you SEO’d your site, or your brand is so well-known you don’t need to make any effort to get customers. If you have not done proper keyword research (that would probably be 99% of Israeli companies), then you may be missing one of the [...]

Search Engine Optimization (SEO) is understandably a hot topic for anyone that is involved in marketing their company, product or service online. After all, with so many potential customers relying on Google, Yahoo and other leading search engines for finding what they need online, if your company or product are not in the top results, [...]

If you manage a website or are somehow involved in online marketing, so there is no doubt you know what keywords are. But the mistake that many people make is to be obsessed with a few or even several keywords and then to believe that they need to focus on getting ranked for just those [...]

When clients come to us about “SEO” I find that many of these companies are not there yet. They want to be number 1 on Google and to see their site traffic skyrocket. But often they forget about the basics – about building a compelling experience for their visitors, about ensuring that they capture some [...]

It seems like today, almost everyone we know is somehow involved with a website - either they write content that gets distributed online, they have a business and probably have a website, or they are relying on particular websites for their work, studies or pleasure. In short, today, most people recognize the value of Search [...]

Lately, I’ve been talking to a lot of potential clients that know they need to be well established online, but have absolutely no idea what that entails (lately, our high search engine ranking for particular terms is generating some great leads, especially in Israel!). So I’ve been doing some basic educating. It’s good to remind [...]