I don’t care whether you have an Internet Marketing budget, whether you SEO’d your site, or your brand is so well-known you don’t need to make any effort to get customers. If you have not done proper keyword research (that would probably be 99% of Israeli companies), then you may be missing one of the [...]

Search Engine Optimization (SEO) is understandably a hot topic for anyone that is involved in marketing their company, product or service online. After all, with so many potential customers relying on Google, Yahoo and other leading search engines for finding what they need online, if your company or product are not in the top results, [...]

If you manage a website or are somehow involved in online marketing, so there is no doubt you know what keywords are. But the mistake that many people make is to be obsessed with a few or even several keywords and then to believe that they need to focus on getting ranked for just those [...]

When clients come to us about “SEO” I find that many of these companies are not there yet. They want to be number 1 on Google and to see their site traffic skyrocket. But often they forget about the basics – about building a compelling experience for their visitors, about ensuring that they capture some [...]

It seems like today, almost everyone we know is somehow involved with a website – either they write content that gets distributed online, they have a business and probably have a website, or they are relying on particular websites for their work, studies or pleasure. In short, today, most people recognize the value of Search [...]

Lately, I’ve been talking to a lot of potential clients that know they need to be well established online, but have absolutely no idea what that entails (lately, our high search engine ranking for particular terms is generating some great leads, especially in Israel!). So I’ve been doing some basic educating. It’s good to remind [...]

I love when I can see immediate results from my efforts. I assume most people are like that. So I was thrilled when I found that a site I was working on suddenly jumped into the search engine rankings – from out of nowhere. No, it was not magic – it was the sitemaps I generated, [...]

A landing page is just that – the page a potential customer LANDS on. It is usually the term used to describe the page a visitor is directed to when he clicks on an ad or link from another site. That means that you have direct control over where the customer lands onto your site [...]

A title tag should:
1.       include keywords
2.       include words that identify the particular page’s content within the first three to five words.
Search Engine spiders consider approximately the first 60 characters of a title tag. They will easily identify keyword stuffing and it should always be avoided.
An example will help illustrate.

Good web designers deliver well-designed and functional websites. Ideally, they know their stuff and they deliver you a site that provides a good user experience and a search engine-friendly architecture.
But what happens when you realize that you need the site to attract traffic? Sometimes there is a conflict because some web designers are completely focused [...]