I love when I can see immediate results from my efforts. I assume most people are like that. So I was thrilled when I found that a site I was working on suddenly jumped into the search engine rankings - from out of nowhere. No, it was not magic - it was the sitemaps I generated, [...]

A landing page is just that - the page a potential customer LANDS on. It is usually the term used to describe the page a visitor is directed to when he clicks on an ad or link from another site. That means that you have direct control over where the customer lands onto your site [...]

A title tag should:
1.       include keywords
2.       include words that identify the particular page’s content within the first three to five words.
Search Engine spiders consider approximately the first 60 characters of a title tag. They will easily identify keyword stuffing and it should always be avoided.
An example will help illustrate.

Good web designers deliver well-designed and functional websites. Ideally, they know their stuff and they deliver you a site that provides a good user experience and a search engine-friendly architecture.
But what happens when you realize that you need the site to attract traffic? Sometimes there is a conflict because some web designers are completely focused [...]

Elron Electronic Industries Ltd. (TASE, NASDAQ: ELRN) is a technology holding group headquartered in Israel. Since 1962, Elron has been building technology leaders and has a portfolio including some of the leading hi-tech and medical device companies.
Elron approached Stratigo to plan, re-design and program its new website. As the planning stage started, the question was [...]

Set realistic expectations
Be very suspicious of anyone who promises you top 10 ranking. Ask them how they can be so confident. Ask them how competitive they think your particular industry is. And most importantly, ask them what they are going to do to get you results – if all they talk about is top 10 [...]

Today, one of the hottest buzzwords in Internet Marketing is SEO – Search Engine Optimization. You probably already have some idea of what it is. But in case you don’t:
SEO is a set of methods and activities aimed at improving a website’s placement in the search results of the search engines. Today, since well over [...]