Facebook’s potential power to deliver the right search resolution is enormous and no doubt will be capitalized on. It presents an enormous challenge for Google and a huge opportunity for marketers to jump on the Facebook wagon early in the game.

As we engage in another medical project for clinical trial patient recruitment online, this time related to diabetes, it seems like a good time to write about the subject. In Israel, most medical device and pharmaceutical companies may not be aware of the great advantages of running patient recruitment campaigns online. Boy are you guys [...]

Dror and I have been talking a lot about social media in this blog and among ourselves. Not surprising since we are Internet marketers since before the start of this century. But we feel we have to talk about social media more than we actually want to. So many customers are looking for social media [...]

Or
What do banks, realtors, accountants, law firms and your mother in-law have in common?
The answer  – you don’t want to join their Facebook Fan page!
Hold on  - before you start accusing me of being socially-media incompetent, hear me out. I am not a hermit, I do have friends, and some of them are even real. [...]

Google Earth and it’s mapping off-springs have already proven that everything is mapable. And I love maps! But the latest exploration and mapping provided by the engineers at Google — called Trike, makes me feel a bit uneasy.

Trike is used when it’s not possible to drive a car through the area Google wants to [...]

In America, money buys life. Marketing medical services online in the
US make me question absolute capitalism.
I was taught that laissez fare capitalism, although while it sometimes doesn’t work perfectly, is the best off all evils. That’s what they told me at Temple University’s liberal arts college and that’s what I’ve been getting from most of [...]