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It can be very awkward:  A few days ago someone I know posted on Facebook that after years of struggling with illness, his father died. He got 3 likes. Did they LIKE the eulogy? Were they trying to show support for their grieving friend? Or maybe they actually LIKED the fact that the old bastard [...]

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Break-up lines for Google plus

On September 19, 2011 By admin

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Like mushrooms after the rain, Google+ buttons are springing up all over the web. You will usually find them next to Facebook and Twitter buttons, sometimes before the content, sometimes after the content or even both. In some cases, Google+ is used in place of the social media sharing buttons. On some sites it [...]

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The My Better Side Facebook app adds another dimension to a Facebook profile. Facebook users can start adding the things that they like and that have contributed to their “better side”. As they type in items – from books to music to places to charities and people, the app automatically finds those items and [...]

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If your doctor told you he would research potential cures to your illness on Facebook or Twitter, you’d probably be out the door before he finished his sentence. But the fact is, that social media may play a major role in the direction healthcare takes in the years to come and rightfully so. Here at [...]

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I would have never heard of the UFC if my son was not training in Mixed Martial Arts. Or maybe I would have, because the UFC is probably beating any other sport in the use of social media to promote the sport. So much so, Mashable attributes the incredible growth [...]

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I was reading one of my favorite online sources for online marketing, iMedia Connection and so much related to TWO articles today that I had to share.

I love when an article confirms what I have been thinking. Makes me believe I may be heading in the right direction after all. Kent Lewis writes – [...]

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Facebook’s potential power to deliver the right search resolution is enormous and no doubt will be capitalized on. It presents an enormous challenge for Google and a huge opportunity for marketers to jump on the Facebook wagon early in the game.

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Online Patient Recruitment

On June 13, 2010 By Sheryl

As we engage in another medical project for clinical trial patient recruitment online, this time related to diabetes, it seems like a good time to write about the subject. In Israel, most medical device and pharmaceutical companies may not be aware of the great advantages of running patient recruitment campaigns online. Boy are you guys [...]

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The Real Value in Social Media

On April 22, 2010 By Sheryl

Dror and I have been talking a lot about social media in this blog and among ourselves. Not surprising since we are Internet marketers since before the start of this century. But we feel we have to talk about social media more than we actually want to. So many customers are looking for social media [...]

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