Some people called my production “infantile,” but I found the process of producing video clips to be one of the better ways of delivering a marketing message to the masses.

It was a fun and effective exercise. And no, we haven’t seen any real results yet in terms of growth of traffic and sales (I posted it two days ago and it’s already #1 for relevant searches!), but it made us take a fresh look and ask hard questions about the promise of the product. Read more »

It seems like today, almost everyone we know is somehow involved with a website - either they write content that gets distributed online, they have a business and probably have a website, or they are relying on particular websites for their work, studies or pleasure. In short, today, most people recognize the value of Search Engine ranking  - because they are either looking to be found by others or they themselves are looking for good results.  When a topic like search engine ranking, which was until just a few years ago, a non-issue even for most online businesses, starts to become a commonly understood topic, things start to get more complicated. Read more »

Lately, I’ve been talking to a lot of potential clients that know they need to be well established online, but have absolutely no idea what that entails (lately, our high search engine ranking for particular terms is generating some great leads, especially in Israel!). So I’ve been doing some basic educating. It’s good to remind ourselves every once in a while that no matter what business we are in, we are immersed inside — and people that are not living in that world on a daily basis - understandably don’t know exactly what goes on there and why. So in talking to “lay” people, carefully explain things in terms they can understand. Even the most seasoned business people, I have found, are not familiar with basic Internet marketing concepts. Anyway, here is what I wrote to a recent lead and it seemed to help him “get it”. Read more »

You know that business is good when you can smile while you are writing checks. While we are still in a beta phase, the first payments are going out today for the Optenet PC Web Filter affiliate program. We have found some terrific partners to work with. The nature of the product naturally leads us to a good group of people - people who want to help others, who are concerned about the problems that Internet access has introduced to our lives . . . Anyway, it’s a pleasure to send out commission checks - and to do so even earlier than what we are committed to do. Thank you to our first Optenet PC affiliate partners!

In the pre–multimedia Internet era, it was was easy- you just looked at page views, unique visits and demographics. But all of that is changing now . . . and at lightning speed.  Read how Internet TV and web 2.0 applications are reshuffling the rules of engagement.

Read more »

I can’t believe I did not post for such a long time. Shame on me! But it is all for a good cause — for our wonderful clients who need us more than we apparently need ourselves. Does that make sense? I actually appreciated a site I ran into the other day by a design firm. It was basically a nice “under construction” page with a note saying that the fact that they did not yet build their own site was simply a sign of just how dedicated they are to their customers - where they put their real efforts. Of course, I did not make any further effort to get to know that particular company, but I appreciated the spin on the situation.

Anyway, on the way home from a meeting with a client, we were talking about the two architects we are considering for designing our new office. One bid is 3 times more than the other. We were trying to decide what could possibly make one 3 times better/worthwhile than the other. Read more »

You have a site. You may have even spent a lot of money on developing it, revising it, maintaining it. But have you ever sat down and really thought about why you have it and what you want to accomplish from your online presence? I am always shocked at how many companies forget to pass this crucial step.

What do most companies do? Read more »

I love when I can see immediate results from my efforts. I assume most people are like that. So I was thrilled when I found that a site I was working on suddenly jumped into the search engine rankings - from out of nowhere. No, it was not magic - it was the sitemaps I generated, uploaded and submitted to the major search engines. Read more »

A landing page is just that - the page a potential customer LANDS on. It is usually the term used to describe the page a visitor is directed to when he clicks on an ad or link from another site. That means that you have direct control over where the customer lands onto your site and that you have some idea of why the customer is visiting your site.  - -Therefore, you have the opportunity to tailor your content and message to that customer.

For example, Read more »

Listen what happens when Sheryl and Dror reflect early in the morning about Internet Marketing – The naked truth of the business.