WebWhile launches CMS Review Service – get Internet Marketing Results from your content management system.
To address what has turned into a tremendous challenge in the Internet marketing industry, WebWhile has launched a CMS Review Service. CMS - Content Management System – is how many websites are managed today. Typically, it is a straightforward system for a site backoffice that enables anyone with administrative rights to change and edit a website. Many clients want to have a CMS so that they can easily make changes to their sites without needing to rely on the services of a webmaster. This makes perfect sense – but the average client, or even Internet savvy clients, are not aware of the limitations of CMS or what to demand from a CMS regarding behavior on the search engines.
There are a multitude of systems out there from off-the-shelf solutions, to proprietary solutions to Open Source. In working with a wide variety of customers, WebWhile has the opportunity to see the many problems that can be caused by CMS systems that were not built with Internet marketing needs in mind. For example, many non-Internet savvy business owners simply rely on their web developer to tell them what is “right” for them. They take their proprietary system, which may look and work great on the back office side of things – but the marketing results are often disastrous.
“I just finished reviewing the CMS of a well-reputed web developer,” explains Dror Gliksman of WebWhile, “and was amazed to discover that not only was it not ideal from an SEO perspective, but the search engines could not even see 99% of the content on the site! We provided a straightforward work plan to the developer of what to change and add to the system and when he is done, he’ll have an SEO-friendly certified Content Management System for his customers.” There are many issues that need to be taken into consideration and developers are not always aware or careful. For example, Israeli developers often use Hebrew character sets even on English language sites. No client would notice that – but the search engines do. Even something as unnoticeable as the character set weighs heavily against a site when it is competing for English language speakers because it flags the site as being intended for local visitors (Hebrew speakers in Israel).
WebWhile would like to see all web developers bring their CMS offerings up to par with today’s search engine requirements. Everyone wants to be found online but the average client does not know what to demand from his developer in order to get that. With a WebWhile seal of approval, the customers can rest assured that they are getting what they need in the CMS they acquire.
WebWhile’s CMS Review service is available to both developers and organizations with websites. Developers can receive the WebWhile stamp of approval after a review is conducted and necessary updates are made. Website owners can have WebWhile assist in choosing the right CMS for their needs or conduct a review of the CMS they are using to determine how to improve Internet marketing results.
December, 2007
Ernst & Young has invited WebWhile Ltd. to present at their “Forum for Managers of Life Science Companies”.
Sponsored jointly by Ernst & Young, Shibolet & Co. Advocates and the Israel Life Science Industry (ILSI), the forum includes 6 meetings on relevant business and marketing topics for company managers from the Life Science field. WebWhile will be discussing the role of Internet marketing among companies in the medical field. We will present an overview and case studies to exemplify how effective online marketing can deliver results and ROI. Presenting for WebWhile will be Dror Gliksman, VP Business Development. The seminar will take place on January 3, 2008 in Tel Aviv. Click here for more details and registration.
September 19, 2007
WebWhile completes online patient recruitment campaign for Impliant Ltd., developer of innovative spinal implants.
In order to recruit patients in the U.S. for clinical trials to test its new spinal implant, TOPS™, Impliant Ltd. brought on WebWhile to conduct an online campaign to reach out directly to candidate patients. During the campaign, WebWhile recruited over 700 pre-qualified patients for consideration for the clinical trial and succeeded to expose the company's new implant to 25,000 potential patients. This was an innovative and cost-effective method for clinical trial patient recruitment, which is a major hurdle for medial device and pharmaceutical companies when introducing new products to a market.
July 20, 2007
WebWhile goes semantic
Felloweb Ltd., a cutting edge semantic technology pioneer, has chosen WebWhile to lead its Internet product marketing launch and tactical marketing campaigns. In a short period, WebWhile has helped Felloweb to define a unique and exciting position for its cutting edge technology. The Internet startup is set to enter the market and make some waves with the close accompaniment of WebWhile's Internet marketing experts.
March 12, 2007
Israeli Venture Capital Research Center IVC-online.co.il chooses WebWhile.
WebWhile is the lead consultant in the redesign and re-positioning of Israel's leading business information website, IVC-Online. IVC-Online, a daughter company of venture capital firm, Giza Venture Capital, delivers its subscribers the most accurate and up-to-date information on the Israel startup and hi-tech market. WebWhile is assisting the company to deliver an improved user experience by leveraging the most relevant Internet technology available today.
April 14, 2007
Woof Alert! WebWhile launches the www.pawmap.com pre-beta.
It’s still quite early in the development process and we have not done any design yet, but in an effort to start populating the site and to gather user input, we have launched PawMap – THE place where the dogs of the world will come to meet and be met. We are not yet saying too much about what this site will be doing -- you will have to wait and see for yourself. But it’s going to be exciting, cutting edge and unique. For now, we hope people will check out the site and put their dog’s pawprint on the map. Use the BreedNavigator™ to choose your breed. We will be happy to hear feedback.
December 27, 2006
WebWhile's client, Two2date has announced the beta version of xone8.com, the advanced online dating service poised to take the dating industry by storm.
WebWhile is providing Internet marketing consulting services for the new www.xone8.com website, owned by Two2date Ltd., a British Virgin Islands based venture. This new dating service promises to elevate the online dating service to a completely new level. Powered by cutting edge video technology and inspired by Google's leading search engine capabilities, Xone8 allows users to freely express themselves and explore suitable partners in depth.
The service pioneers a new approach to on-line dating by recognizing the inadequacies which have caused the stagnation in the online dating industry and the missing elements in the existing social network sites. Xone8 tackles the key factors that have concerned online dating consumers for years, such as trust, cost and match disappointment.
WebWhile is playing an integral role in shaping the innovative approach that xone8.com will introduce to both the online dating industry and the overall implementation of video technology on the Internet. The company leads the internet marketing planning, including online positioning and advertising programs.
November 25, 2006
Optenet PC Parental Controls en Español
Optenet PC website management launch the site in Spanish. Optenet PC is available in 7 languages: English, Spanish, French, Portuguese, Dutch, German and Italian. “Most of our Parental Control software competitors, such as Netnanny (NNSWF.PK), Cyberpatrol (JSBR) and Cybersitter, are, to our knowledge, not providing their parental control solutions in languages other than English. Considering the large Hispanic population in the US alone, where awareness for the need for web filtering is high, this is surprising and we find that the community has long awaited a solution such as Optenet PC in Spanish,” says Sheryl Sitman, Manager of the Optenet PC website.
The website provides its content in English, Spanish and French and the Parental Control software itself provides users with a choice, during installation, from seven interface languages: English, Spanish, French, Portuguese, Dutch, German and Italian.
"It should never be assumed that everyone can adapt to using English software, especially when dealing with such a sensitive subject such as content filtering. We are glad we can deliver a solution that makes it easy for so many parents from so many places to protect their families while they use the Internet,” notes Jean-Philippe Fortier, Marketing Manager for Optenet S.A in Spain.
The Optenet PC website will continue to bring customers updated information about Internet safety and is currently considering additional languages to add to its website.
November 20, 2006
Optenet PC Parental Controls en Français
Optenet PC website management launch the site in French. Optenet PC is available in 7 languages: English, Spanish, French, Portuguese, Dutch, German and Italian. “Most of our Parental Control software competitors, such as Netnanny (NNSWF.PK), Cyberpatrol (JSBR) and Cybersitter, are, to our knowledge, not providing their parental control solutions in languages other than English,” says Sheryl Sitman, Manager of the Optenet PC website.
The website provides its content in English, Spanish and French and the Parental Control software itself provides users with a choice, during installation, from seven interface languages: English, Spanish, French, Portuguese, Dutch, German and Italian.
"It should never be assumed that everyone can adapt to using English software, especially when dealing with such a sensitive subject such as content filtering. We are glad we can deliver a solution that makes it easy for so many parents from so many places to protect their families while they use the Internet,” notes Jean-Philippe Fortier, Marketing Manager for Optenet S.A in Spain.
The Optenet PC website will continue to bring customers updated information about Internet safety and is currently considering additional languages to add to its website.
August 1, 2006
WebWhile brokers Fonty phonics software order to Malaysian Ministry of Education for 30 schools.
The Malaysian Ministry of Education chose the Fonty Reading Lab phonics program after learning about
the software on WebWhile's Fonty website. Fonty is an excellent software for quickly teaching children
the mechanics of reading. A child can
learn to read with Fonty's phonics program in as little as 2 weeks. WebWhile managed the sale to
the Malaysian government by working with a local systems integrator and allowing EasyReader, an Israeli-based
company, to close the sale smoothly.
May 1, 2006
WebWhile launches the Ace IntelliGym site
WebWhile launches the Ace IntelliGym site, www.intelligym.com Coaches sign up immediately.
The Basketball IntelliGym is an incredibly innovative way for basketball players at all levels to improve their skills. They work off the court with this game-like software in order to improve their cognitive skills on the court.
Introducing an innovative product online is a tremendous challenge. Because no one is actually looking for a product they don’t know exists!
Ace developed a business model that would help introduce the product to the decision-makers, the basket ball coaches. They required a well-designed ecommerce site that would provide a strong message, capture the mindshare of young players and professional players
alike and convince coaches of the seriousness of the product. WebWhile worked with Ace to define the right site and build a sophisticated yet straightforward backoffice for managing a sales and affiliate program.
March 1, 2006
Elron Technologies Ltd., a leading hi-tech holding company in Israel, chooses WebWhile as its Internet marketing consultant.
When Elron decided it was time to redesign their website, they wanted to ensure that not only the site would look better and include more information, they wanted to increase the overall exposure of the site and turn it into a tool for capturing more
attention for the company, even among an audience that may have never heard the name “Elron”. As soon as 1 week after the new site’s launch, the company was feeling the results of WebWhile’s search engine optimization efforts for the site.
WebWhile conducted intense research to balance the needs and requirements of Elron with the desire to be found by its target audience when they search on the Internet. Elron is enjoying the continuous climb in ranking.
February 15, 2006
WebWhile launches Optenet PC website to market the Optenet Parental Control solution worldwide. First sales achieved on day of launch!
Within 1 hour of launching the new site, WebWhile already saw the first sale come in for this brand new website. This was a strong indication of the success to follow and quickly sales achieved a healthy daily pace. The basic building blocks for marketing this Web Filter to parents worldwide have been put in place and additional actions and efforts will be rolled out gradually as the effect on sales success is monitored closely.
WebWhile is a leading Internet marketing consultant firm. Services include SEO, SEM, search engine optimization,
ecommerce advice, backoffice development, web design, links programs, content optimization, meta tags, Internet
business development, etc. We customize each Internet project to meet a client’s online business goals.
Our Internet marketing specialists work closely with each company to build the website they need to
succeed online. The company manages web projects for US and European online businesses.
